Altice USA operating chief Hakim Boubazine says the company isn't worried about competition from fixed wireless services backed by 5G. Altice sees the network as a way to fill in gaps in its existing wired broadband products.
Less than half of TV screen viewing is composed of live broadcasts, notes Parks Associates, which pegged the proportion of broadcast TV viewed in 2018's third quarter at just 42%. Shifts in the way people watch TV require broadcasters to focus more on "delivering video to mobile phones and transitioning live video to online sources" in order to succeed, says Parks' Brett Sappington.
Now that fast, reliable connectivity is a given from most providers, cable companies are considering how best to differentiate their offerings in a crowded marketplace. "As [network] operators we always think at the network level and we think in terms of connectivity -- and we need to start elevating our thinking," said NetScout Systems' Vikram Saksena.
Comcast is addressing holiday package theft by adding features to its Xfinity Home security cameras, such as motion filters and artificial intelligence with extra zoom capabilities. The company hopes the security additions will assist law enforcement with investigating holiday theft, which last year affected 1 in 4 people, a Wakefield Research report shows.
MTV is bringing back its "Spring Break" franchise, starting March 19 and broadcasting from Cancun, Mexico. The move is aligned with the network's efforts to increase its focus on vintage unscripted shows like "Total Request Live," "The Hills" and "Jersey Shore."
AT&T is beta testing its new self-install set-top box, which will eventually mean the phasing out of installation trucks and satellite service. The move will help the company lower overhead costs and spend less on bringing in subscribers.
Comcast is teaming up with Nielsen to enhance its viewing metrics, which will now include streaming data on desktop and mobile customers. Nielsen currently only measures Xfinity cable TV viewing among Comcast's offerings.
Altice USA's a4 ad firm is rolling out Athena, a platform that will integrate digital and TV data consumption information to determine ideal ad placement. "It can truly revolutionize the industry because it's the intersection of planning, activation and reporting, all in one interface," said a4 President Paul Haddad.
Coca-Cola revamped its social media channels on Tuesday, with a plan to emphasize optimism going forward. "World Kindness Day feels like such an appropriate day and moment to kick off messages of positivity, but also when you look at Coke and what Coke stands for, Coke really is a brand about optimism, uplift and wants to bring people together in moments of connection," said Coca-Cola's Sarah Traverso.
Sens. Tom Udall, D-N.M., and Sen. Jerry Moran, R-Kan., have joined a chorus of requests that the Federal Communications Commission be cautious in how it reallocates the C-Band spectrum for new users. NCTA-The Internet & Television Association, the American Cable Association, National Public Radio and the National Association of Broadcasters praised the bipartisan support in a joint statement that asserts, "[I]t is critically important that any changes to the C-Band spectrum fully protect incumbent users and consumers from harmful interference and service loss or interruptions."