The Richards Group's new campaign for the American Cancer Society aims to boost fundraising during the holiday season with a series of spots that tell the stories of how real patients were helped by the organization. The push is running across digital, TV, print, social and radio including collaborations with DJ personalities on Westwood One and iHeartRadio.
DISH Network Chairman Charlie Ergen recently shared his vision for the future, which includes potential partnerships with cable providers and a 5G network without legacy technologies. Ergen also spoke of T-Mobile's request that the Federal Communications Commission remove DISH's spectrum licenses to prevent hoarding, a theory Ergen dismissed by noting how efficient the company's new network would be.
It's been 25 years since C-SPAN launched its traveling C-SPAN Bus Program, and to celebrate the occasion the network sent its award-winning state-of-the art motor coach on a "50 Capitals Tour" which started last year. Throughout the tour, teachers, students, elected officials and others climb aboard to learn about the network's multi-platform public service resources. This anniversary is a timely one, given that Tuesday was Election Day, and that C-SPAN's role in providing political coverage is one of the most unique in journalism. What many people don't realize is that the network is not a tax-funded government channel -- it's a service provided by cable affiliates across the country. This gives the network the freedom to televise uninterrupted, commercial-free and uneditorialized debates and congressional proceedings -- thus letting viewers and voters form their own opinions about candidates or issues at hand. Read more.
CNN's coverage of the US midterm election won the heavily pursued 25-to-54 age demographic, with 2.54 million viewers. Fox News reported an audience of 2.4 million in that age bracket and came out the overall leader in cable news, with 7.8 million people watching the prime-time coverage.
Streaming services such as Sling TV and DIRECTV Now are experiencing sluggish customer growth, which may be due in part to competition. DIRECTV Now reported 49,000 new subscribers in the third quarter after signing up 342,000 in Q2, while only 26,000 new customers joined Sling TV in Q3.
Parks Associates has released its list of the top 10 over-the-top video services, which showed HBO Now in fourth place, Starz in fifth and Showtime in seventh. Brett Sappington, Parks Associates' senior director of research, said the popularity of original programming on these services "suggests new services could achieve success quickly."
Roku is considering working with media companies to allow their content in its app in return for shares of advertising revenue. The move would allow media companies to appeal to cord-cutters and increase ad revenue that they have been losing in recent years with traditional TV.
Comcast CEO Brian Roberts held a meeting Tuesday with Sky employees and pledged to have little oversight over company operation, allowing it to continue operating as it has been with CEO Jeremy Darroch at the helm. Roberts does not plan to make significant changes, and he sees Sky's European geography as a way to help Comcast expand its reach, which has been affected by competition from streaming services.
Altice USA CEO Dexter Goei confirmed that the company's mobile service is on track to debut in 2019 and that it will operate similar to an independent mobile network operator, thanks to the company's substantial investment in infrastructure. Altice also reported increases of 4.1% in revenue and 5.8% in cash flow, the strongest earnings it has posted since launching operations in the US.
The Federal Communications Commission has instructed major cable and telecom providers to put an authentication system in place to protect subscribers from illegal robocalls by 2019. "If it does not appear that this system is on track to get up and running next year, then we will take action to make sure that it does," said Chairman Ajit Pai.