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1/18/2019

Netflix's fourth-quarter 2018 earnings report shows that the number of paid subscribers jumped 34% from last year to 139 million, helping to boost revenue 27% to $4.19 billion. Also, the company says its subscribers stream about 100 million hours of content daily, helping it claim 10% of all TV watching.

1/18/2019

Viceland is kicking off its new prime-time schedule Feb. 25 with "Vice Live," a two-hour show that will cover the day's breaking social media and pop culture developments across the world. The show will start at 9 p.m. and run from Monday to Thursday.

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Variety
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Viceland
1/18/2019

The Smithsonian Channel, the BBC and several international broadcasters have given the green light to "Inside Europe: 10 Years of Turmoil," a series that will explore several major European crises, including Brexit and the financial collapse in Greece. BBC Two will host the UK series premiere Jan. 28, and the program will come to the US this spring on Smithsonian.

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Deadline Hollywood
1/18/2019

Salesforce has unveiled Lightning Platform Mobile, which enables marketers to easily create iOS and Android apps with pre-developed JavaScript components. Meanwhile, Mobile Publisher lets marketers publish their apps on Google Play and the App Store.

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MarTech Today
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Salesforce
1/18/2019

Podcasting platform Anchor is crediting its monetization program for a doubling in the number of ad-backed podcasts on the market since the program rolled out in November. The platform touts its one-stop package of production, distribution and monetization tools as particularly advantageous for smaller podcasters.

1/18/2019

Ten million connected TV devices are now monitored by Vizio's Inscape research unit, up from 9 million, the company announced. Inscape's services are used by iSpot.tv to provide measurements for advertisers.

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Vizio
1/18/2019

Instagram posted strong growth in 2018, but its path may not be as smooth in 2019, eMarketer argues. Among the challenges are an increased ad load that may turn off some users and disappointment with trolling and possible election meddling.

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eMarketer
1/18/2019

Guarantee a spot at 15 of the ANA's most dynamic and engaging national conferences, including the Masters of Marketing, Brand Masters and Masters of B2B Marketing, by purchasing a 2019 ANA Annual Pass. Client-side marketer members pay just $3,995, a savings of more than $15,000. Don't wait: The annual pass is only available until Jan. 31.

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ana.net
1/18/2019

There's no simple step-by-step formula for conversion rate optimization, and the best tactics vary from one brand to another. Data are the key in every case, writes Laura Robinson, and for that companies need to audit their tracking tools.

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Marketing Land
1/18/2019

Marketers who ignore or misunderstand single-parent households are potentially missing out on a significant growth opportunity. Reaching this important audience, however, is no easy task.

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ana.net