FIG and Horizon Media have partnered to win agency of record for Benjamin Moore, replacing incumbent The Martin Agency. The paint brand invested $35.5 million in measured media in the US in 2017, per Kantar Media.
Enhance your lead-generation strategy by modernizing search engine optimization to focus on quality content and by creating thought leadership content that demonstrates your expertise, writes David Henzel. Create a conversational experience for prospects, invest time in social media to boost word-of-mouth marketing and adopt a system to optimize conversions, he advises.
Business-to-business marketers must cater to prospects who are already part of the "trust economy" in their consumer lives, with disruptors like Uber and Airbnb achieving success through transparency and user reviews, writes Anthony Bradley. Enable your prospects to easily access both good and unfavorable reviews, and be proactive to address the concerns of poor reviews to demonstrate that your business listens to and acts upon customer feedback, he writes.
Truly successful content marketing demands patience, as business results that can be attributed to the strategy can take months to appear, writes Henry Bruce. Take the time to nurture a long-term content strategy that builds from early creative to establish brand awareness and gradually tacks on goals for brand advocacy, lead generation and conversions, he writes.
Some 41% of marketers say events are their top marketing tactic, a 32% year-on-year increase, and beating content marketing at 27%, email at 14% and social at 6%, according to Bizzabo. Additionally, 62% of respondents intend to increase their live-events budgets next year.
Jasmin Dreher examines what it really means to be a data-driven marketer, recommending that marketers review what data they collect and how it can be used to inform personalized messaging that offers value to their particular audiences. Consider working with an agency that has expertise in translating data insights into humancentric campaigns, she suggests.
Once primarily focused on keeping personnel informed about company and staff news, employee communications today play a much more expanded role, helping businesses retain and develop employees, foster better cross-functional collaboration, and deliver on an organization's mission and brand promise. As companies look to develop employee communications programs, these six best practices from Mower can help guide the process.
Smartphone repair is proving to be a viable business for college student Matt Chamberlain, who started Cracked 'n Shattered Repair after noticing a lack of affordable smartphone repair providers near James Madison University. Chamberlain says he wants to keep the business going after graduation, and he hopes to find people to help him run the Harrisonburg, Va., company.
UBreakiFix has opened a new location in Missouri, making it the 11th shop for the company in the state. Diagnostics are free, and the shop is certified by Samsung and Google to work on their products.
Qualcomm's Snapdragon 855 chipset is expected to markedly improve the battery performance of 4G smartphones, writes Sascha Segan, but it remains unclear whether the benefits will hold up for 5G devices, which will have greater power needs.