Netflix's fourth-quarter 2018 earnings report shows that the number of paid subscribers jumped 34% from last year to 139 million, helping to boost revenue 27% to $4.19 billion. Also, the company says its subscribers stream about 100 million hours of content daily, helping it claim 10% of all TV watching.
Viceland is kicking off its new prime-time schedule Feb. 25 with "Vice Live," a two-hour show that will cover the day's breaking social media and pop culture developments across the world. The show will start at 9 p.m. and run from Monday to Thursday.
The Smithsonian Channel, the BBC and several international broadcasters have given the green light to "Inside Europe: 10 Years of Turmoil," a series that will explore several major European crises, including Brexit and the financial collapse in Greece. BBC Two will host the UK series premiere Jan. 28, and the program will come to the US this spring on Smithsonian.
Podcasting platform Anchor is crediting its monetization program for a doubling in the number of ad-backed podcasts on the market since the program rolled out in November. The platform touts its one-stop package of production, distribution and monetization tools as particularly advantageous for smaller podcasters.
Ten million connected TV devices are now monitored by Vizio's Inscape research unit, up from 9 million, the company announced. Inscape's services are used by iSpot.tv to provide measurements for advertisers.
Instagram posted strong growth in 2018, but its path may not be as smooth in 2019, eMarketer argues. Among the challenges are an increased ad load that may turn off some users and disappointment with trolling and possible election meddling.
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There's no simple step-by-step formula for conversion rate optimization, and the best tactics vary from one brand to another. Data are the key in every case, writes Laura Robinson, and for that companies need to audit their tracking tools.
Marketers who ignore or misunderstand single-parent households are potentially missing out on a significant growth opportunity. Reaching this important audience, however, is no easy task.