Series B funding for Pandadoc, a startup that developed a document processing solution using artificial intelligence, passed $15 million. The new capital will fund product-focused research, as well as development and implementation for the company's go-to-market strategy.
Highdive won the top accolade of Gold during Ad Age's Small Agency of the Year Awards and Silver was awarded to Camp + King. International Small Agency of the Year was given to London's Uncommon, and winners by size of agency were Superconductor (1-10 employees), Yard (11-75) and No Fixed Address (76-150).
Havas Chicago partnered with the Veterans Community Project and the National Association of Realtors to create an installation, "The Battle Home," in Kansas City's Union Station to raise awareness of homelessness among veterans. The exhibition features a home built from sleeping bag bricks that features QR codes, which direct visitors to stories about how the VCP has helped veterans escape homelessness.
Deutsch LA's Maya Thompson talks about working from home during the pandemic, her creative outlets and how social unrest has spurred her interest in learning history from a Black perspective. "Many fail to realize our minds are in bondage from the narratives we were told, so I'm in the process of unlearning the indoctrination," she says.
Anomaly has won the US creative account for Coke, marking the end of Wieden+Kennedy's 15-year partnership with the brand. Anomaly already handles creative for Coca-Cola's Diet Coke and Minute Maid brands, and Wieden+Kennedy works on Coca-Cola's Sprite and Vitamin Water brands.
A Los Angeles team, Angel City, has been launched in the National Women's Soccer League, which is backed by A-list celebrities, sports stars, entrepreneurs and venture capitalists and has enlisted Battery, R/GA and Plural as agency partners. "We believe that we can put an excellent product on the field and be champions off of it with how we engage with the community with, for example, our work with the LA84 Foundation to use sport to address social injustice in Black and brown communities and really become part of the fabric of L.A.," says Julie Uhrman, founder and president.
Sonia Acosta, director of brand content for Girl Scouts of the USA, talks in this interview about how the organization adapts with its audience and places a priority on diversity in communications, both visual and verbal. She urges brands to ask questions, be humble and be aware of biases and assumptions when crafting content.
Gender-neutral skin care is taking off with brands such as Non Gender Specific, Rihanna's Fenty Skin and One/Size by Patrick Starr testing the market, and growth potential is seen as men are adding skin care products to their routines. "Oftentimes, gender-neutral ends up leaning a little bit more toward men," says Evan Slater of creative studio Caveat, adding, "I think one of the things unfortunately on the gender-neutral side is you end up erring on the side of slightly more 'male' language, because that tends to be less alienating."
The charity Global Action Plan has launched a "breathable billboard" in London that depicts colorful flowers in the shape of lungs that become wilted or brown in response to data about local air quality. The billboard's message also changes to encourage viewers to do their part to fight air pollution.