Geopath's Kym Frank discusses important outdoor advertising trends, including brands being able to create custom triggers that deliver dynamic creative to digital billboards. Advertisers can also target ads to mobile users based on factors such as weather data or search queries, and programmatic buying now allows the purchase of such ads at scale, she says.
Teams that communicated with each other intermittently, rather than constantly or not at all, produced the highest-quality and most varied solutions, found a study of work collaboration. The study's findings serve as a cautionary tale for workplaces that use technology to keep teams constantly connected, writes Roberta Holland.
Nanoinfluencers -- whom Obviously CEO Mae Karwowski defines as social users who have between 1,000 and 5,000 followers -- are gaining favor among marketers because of their authentic, approachable personas and their willingness to work with brands for low fees or free products. "Everyone who's on Instagram has that friend who is just really popular and is racking up 'likes' and comments and has great content," Karwowski says in explaining the appeal of nanoinfluencers.
Customers will be able to try on accessories from online retailers using the new Axis web-based platform for augmented reality. The product, from AR/VR ad agency and tech shop Vertebrae, draws on the power of the web to deliver AR experiences via many devices, requiring no additional apps or plugins.
Cable One will be acquiring Clearwave Communications in a move to extend its business service reach across southern Illinois. The deal, which is likely to close early next year, will add 2,700 customers to Cable One's fiber footprint.
AMC and A+E Networks are joining the beta test of comScore's new advertising metric platform, Campaign Ratings. The product is designed to help marketers efficiently receive unduplicated feedback about their advertising campaigns across mobile, over-the-top and linear TV platforms, as well as desktop.
Aiming for perfect results every time can cause paralysis that hinders productivity, explains Julie Morgenstern. Use selective perfectionism to prioritize tasks and only strive for superior results on the most important tasks or projects.
Parents using Amazon's FreeTime Unlimited program can now grant their children access to hundreds of audiobooks, as well as titles from the parent's Audible account. A set monthly price for the program opens the door to a variety of age-appropriate content, which also includes videos, games and apps.
Small and medium-sized businesses can cultivate relationships with prospects and existing customers using paid social media campaigns, as well as an upcoming app for mobile devices, from OutboundEngine. The products expand on the company's existing services in automation and email marketing.
Mobile edged nearer to a half share of all digital ad revenue in Europe in the first half of 2018, garnering 40% of spending at about $11.2 billion, AdEx reports. Video also scored big, growing to four times its previous size and capturing 30% of the overall digital display market.