The Justice Department has reached a settlement with six broadcasters to end the unlawful sharing of advertising information, which stifled competition. The group, which includes Tribune Media Co., Sinclair Broadcast Group and Meredith Corp., will not have to pay fines.
Submissions are now being accepted for the 2019 eec Awards, honoring the most innovative email campaigns. Categories include Best Use of Data, Best Makeover of an Existing Email Program, Best Use of Email in a Cross-Channel Campaign, Best Nurture Campaign and Email Marketer Thought Leader of the Year. Winners will be honored at the annual Email Evolution Conference, April 24 to 26 in Savannah, Ga. Enter now.
Millennials are once again leading the generations in digital adoption as the holidays approach, with 55% planning to use mobile devices for shopping and 17% probably using voice assistants. That information comes from a survey by Citi Retail Services, which also found that 13% of consumers across generations plan to do some of their holiday shopping through voice assistants.
California-based Lucid and Taiwanese company Via Technologies have partnered to unite their respective 3D fusion technology and Edge AI 3D offering into a depth system that ultimately could replace the use of sensors. "We see major applications not only for security cameras, but also smart retail, robots, drones and especially autonomous vehicles," said Via Vice President Richard Brown.
Influencer marketing has increased in popularity among marketers in recent years due to the growth and evolution of social media, but is it appropriate for all brands? A new ANA Insight Brief sheds light on the state of influencer marketing, complete with new research, brand case studies and the latest trends. Download the publication.
MediaMonks, recently acquired by Martin Sorrell's S4 Capital, is preparing to open an office in San Francisco by next year's first quarter, bring its US office count to three and its global properties to 12. MediaMonks founder Wesley ter Haar says the office will enable to the agency to work more closely with client Google and other tech companies.
Senate Democrats are urging the Federal Trade Commission to scrutinize "manipulative marketing practices" in preschool children's apps. Advocacy groups have also made the same request following a report by University of Michigan Medical School that discovered that 95% of free Android apps designed for children under 6 featured ads.
Business-to-business marketing leaders have identified four key issues that will increasingly influence performance, including the ability to attract talent with skills in data analytics. Other factors include the internal reputation of marketing departments, the need to combine excellent digital and in-person experiences, and the need to review the efficacy of marketing-technology stacks.
Multitouch attribution offers business-to-business marketers the opportunity to engage prospects across multiple channels and devices with sequential, relevant messaging, Jon Schulz writes. Marketers should employ persistent identifiers to track individual prospects and to base messaging on the technology they use and their roles, he writes.
For a content-marketing plan to be successful, small-business owners must do more than create content, writes columnist Tom Demers. There are several places to promote content, as well as strategies to make the best use of each platform, from social media groups to regular updates to your email list.