A new feature on Instagram allows an integration of Instagram Ads with your Facebook shop to create "shoppable" Instagram posts, writes columnist Ronald Dod. Whether or not this strategy is right for your business is covered, along with the importance of a frictionless transaction when a user lands on your website.
Snapchat has launched its revamped Android app, which took a year to develop and includes new languages and enables users to add videos and photos from their smartphones to its Snapchat's My Eyes Only feature. "The new app is 25% smaller, opens 20% faster on average and is modularized for more efficient ongoing innovation," CEO Evan Spiegel stated in the company's first-quarter earnings report.
A Twitter video featuring various instances of a girl running over to place her chin on a guy's palm has been viewed 13.8 million times and inspired comments like "THIS IS GROSS." The chin-on-palm meme has been a viral TikTok theme for some time, with less controversial ones including a video of a little dog rushing over to place its chin on a palm that has attracted 8,500 YouTube views.
Third Ear is the new name of Hispanic agency LatinWorks as the company moves beyond its Spanish-language advertising roots. "[For] clients that want to talk to America as America goes more multicultural, we are a great choice because multicultural is our background," CEO Manny Flores said.
Hyundai Motor America Chief Marketing Officer Dean Evans discusses the brand's third season of "Rolling with the Rookies," a content series profiling NFL players that is running across social and digital. "Despite not being an official NFL sponsor, we can still tell these inspiring stories and connect with the millions of fans who are excited for the draft this week," he says.
Richard Sanderson, a recruitment consultant at Spencer Stuart, talks in this podcast about the underrepresentation of chief marketing officers on company boards, despite their increasing responsibilities for customer experience. The pertinent question for CMOs to ask is, "how can they better brand or market themselves and their skills and capabilities?" he says.
Personalization can help businesses rise above the competition and increase customer loyalty, Ademola Adekunbi writes. He offers pointers for implementing effective personalization and boost sales, including using chatbots that tap into customers' profiles, geotargeting websites to tailor content by location and A/B testing to find out what is working.
WarnerMedia's strong showing helped AT&T meet its income estimates in the first quarter as the overseer of Turner, HBO and Warner Bros. posted an 11.6% rise in operating income compared to the same period year ago as profit margins remained at 26.8%. Revenue of $8.38 billion grew by about 3.5%.
Twitter's total worldwide revenues reached $787 million during the first quarter of 2019, an 18% increase from the same period in 2018, while monthly active users around the world declined about 6 million to 330 million, according to company reports. Advertising sales grew 18% and ad engagement rose 23%, with video ad formats showing particular strength, primarily from its video website card and in-stream pre-roll ads.
Marketing chief Keith Weed is retiring from Unilever, and the company is considering dropping the CMO role after his departure in May. Peter Adams speculates what effect such a move could have on the industry as the emphasis on media, data and technology grows.