Nike and video game "Fortnite" are teaming up for a digital-only release of two styles of Jordan sneakers. Evercore ISI footwear analyst Omar Saad calls the virtual move "genius," and the deal takes advantage of a youth-centered marketing opportunity.
GlaxoSmithKline is advertising allergy medicine in a real-time campaign automated with pollen data. The out-of-home digital campaign is running at rail stations and on billboards in the UK.
Pandora, as part of its "Sound On" campaign, has unveiled an interactive wall mural in New York City of DJ Khaled, created by street artist Lexi Bella. The mural features a QR code, which unlocks an audio-visual experience of DJ Khaled's new album.
The Ad Council teamed with the American Foundation for Suicide Prevention and the JED Foundation on a "Seize the Awkward" campaign for May's Mental Health Awareness Month. The push includes two spots running on YouTube and Instagram that feature music stars Ava Max and Billie Eilish sharing their own mental health stories.
Hulu will likely try to complement owner Disney's new streaming service by adding original content that skews older and is edgier than that on Disney+, industry executives suggest, noting that the subscription VOD service will enjoy a larger budget and a single owner. FX also expects to work closely with its new corporate sibling, with network head John Landgraf expressing excitement about the possibility.
Showtime will debut "The L Word: Generation Q," the eight-episode sequel to the premium channel's popular series, in the fall, the network said. The original stars from the 2004-2009 series, Leisha Hailey, Jennifer Beals and Katherine Moennig, will reprise their roles alongside a new cast of LGBTQIA characters.
USA Today, The New York Times and The Daily Beast are a few of the increasing number of publishers offering ads based on the emotional responses expected by consumers related to nearby online content. Some ad buyers consider the emotion selections such as amused, sad or informed to be interesting targeting selections, others consider it to be a metric that's too vague and most say that such purchases should be part of a broader ad selection methodology, writes Sara Jerde in Adweek.
Former AppNexus CEO Brian O'Kelley urged the Senate Judiciary Committee to break up and regulate social media giants such as Facebook and Google. Antitrust law currently measures consumer welfare with prices, O'Kelley said, and doesn't take ad-supported services into account, a loophole that he says needs to be closed.
Conde Nast has launched Prime Web, allowing its Spire advertising customers access to a selection of commerce-enabled and video ad units. Spire already requires a minimum expenditure of $20,000, and Prime Web will raise that bar to the neighborhood of $250,000 for a guarantee of performance in key metrics like sales and store visits.
Mozilla is launching a tool to block fingerprinting in its latest Firefox release, a feature that users will love and ad tech won't. The tool prevents the collection of information, such as browser and computer data, that helps advertisers profile consumers.
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