Goodby Silverstein & Partners, with Google, YouTube, Tribeca Enterprises and the UN, created a "Life Below Water" film voiced by Morgan Freeman that showcases a new form of sea life -- plastics. The film was created to further the UN's 17 Sustainable Development Goals and is running on YouTube.
Harmon Brothers created a humorous "Office Takeover" campaign for Profits Unlimited that stars actor Corey Landis, who touts the brand's investment subscription service from Paul Mampilly to those who may need some sound financial advice considering their less than sensible life decisions. "Whenever we can clearly explain what a product is while entertaining you is a win to us," says Harmon Brothers Chief Creative Officer Daniel Harmon.
Mike Valdes-Fauli, president and CEO of multicultural marketing company Pinta, looks at sports marketing and its growth in the Hispanic community, noting the passion of the fan base and its penchant for digital, mobile-first platforms. He highlights the NBA's Ene-Be-A program with Latino fan appreciation events and the NFL's Spanish-language broadcasts, as well as pointing to potential in choosing influencers to sway the demographic.
Spanish-language TV network Nuestra Vision is coming to ViacomCBS' free streaming service Pluto TV. Twenty channels will focus on Hispanic American programming to expand Nuestra Vision's distribution.
The barriers for PR professionals of color span finances, education, location and experience and racial discrimination can be the final block that results in the industry losing valuable talent, writes Cedric F. Brown, APR. "[O]ur allies in power must take action to remove the systemic barriers that have long prevented our profession from being as diverse as our nation's population," he writes, noting, "That's the most meaningful way we can demonstrate that #BlackTalentsMatter."
Cottonelle is maximizing the new bathroom capabilities in "Animal Crossing: New Horizons" by offering prizes to gamers who download branded bathroom wall decor on Nintendo Switch and post photos on Twitter using #downtherecare and #offer. Rapper and "Animal Crossing" fan T-Pain is promoting the campaign and will visit users' virtual islands within the game to review their redecorated bathrooms.
Yeti is auctioning coolers personalized by 37 music bands and artists to raise funds for nonprofit Crew Nation, which is helping those working in the music industry affected by the pandemic. The "One for the Roadies" campaign features coolers customized by artists including Green Day, Leon Bridges and Reba McEntire, and is being promoted via social, paid media and the brand's channels.
Anheuser-Busch is celebrating International Beer Day on Friday with a virtual beer festival on Twitter, Instagram, YouTube and Facebook that will feature behind-the-scenes glimpses of its brewing processes and cocktail lessons from mixologists with actress Priyanka Chopra Jonas. A craft beer virtual tasting session will be hosted by Action Bronson, celebrity chefs will conduct virtual cooking lessons and artists including Jason Derulo and Prince Royce will give live performances.
Nearly a dozen member of Congress sent a letter to the Federal Trade Commission asking the agency to investigate "bidstream," a practice in which sensitive consumer data derived from online and mobile app ads is gleaned, packaged and sold by data brokers. IAB CEO Randall Rothenberg says, "Our industry depends on consumers trusting that the personal data collected from their mobile phones to deliver ads is not being illegally siphoned off and sold."
Disney+ had 57.5 million subscribers on June 27, passing 60.5 million by Aug. 3, and lower costs at ESPN helped Walt Disney Co.'s operating income increase by 50% for its cable division. Total revenue dropped as the coronavirus pandemic slowed activity at studios and theme parks, but streaming growth helped propel the company's stock up following its report.