Pocket Hercules' Stephen Dupont, APR, offers tips on how brands can attract attention and retain it through emotional connections with customers. Dupont offers five tips for brands on creating emotional bonds.
The Black Girl Hockey Club got an incredibly kind contribution from a supportive NHL player. Minnesota Wild forward JT Brown donated over $3,000 to the club's GoFundMe page and left a public comment, saying "Happy International Women's Day." The Black Girl Hockey Club is a fan-run initiative working toward nonprofit status. Brown's $3,100 contribution -- the largest contribution so far -- brought BGHC to their initial goal. "A year ago, when I decided to get a group of Black female hockey fans together and call it the Black Girl Hockey Club, I had no idea the response I would receive," said founder Renee Hess. "Diversity in hockey is so important and my goal is to increase the representation of Black women and fans of color within a sport that we all love." Learn more.
Responsible for developing, implementing, and managing youth protection initiatives for the Baseball & Softball Development Department of the Office of the Commissioner of Major League Baseball, including overseeing policies and procedures for all youth-related programs, activities, and events. Learn more.
Facebook faces a growing challenge from Google in app retargeting as the latter's share of the market grew 190% in the last six months of 2018. AppsFlyer, the source of these data, reports the gains were particularly strong in the nongaming sector due to Google's search process.
Brandon Vigliarolo explains the intent and features of the Apple Developer Program, the company's tool for building, testing and introducing apps. MFi and the Enterprise Program are variant options, while the main program includes access to beta builds of Apple's operating systems and access to analytics through the App Store.
Uber and Lyft have yet to appear in British Columbia, and locally based Kater beat them to the ride-hailing punch. The service plans to have 140 cars available in the next few weeks in Vancouver and will include cameras on the vehicles to track their whereabouts.
Advanced TV and identity video ad formats are emerging as more ad dollars move to digital formats, Victor Wong writes. He highlights ways the formats could change the user experience, including longer video ads cut into episodes and addressable spots on second screens.
Popular toy-unboxing videos featuring children and other sponsored content aimed at young viewers on YouTube are drawing criticism as unrestricted advertising and could bring parent Google legal battles. "This content is unfair because it's an ad disguised as a fun video, and the influencers are very very good at making kids feel like they are watching the most fun toy out there," says Josh Golin of the Campaign for a Commercial-Free Childhood.
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