Luxury brand Michael Kors has run campaigns on Chinese social media platform WeChat that have boosted US sales among Chinese tourists during peak holiday periods, including Golden Week in October and Lunar New Year in February. Earlier this year, the brand also launched an e-commerce presence on the platform.
Levi Strauss & Co. will open a flagship in New York City's Times Square on Friday, and the apparel retailer is reportedly planning to return to the public markets with an initial public offering. The 145-year-old company, which first went public in 1971 and was taken private in 1984, could be valued at about $5 billion, sources said.
EBay is developing server-side ad tech to enable the marketplace to sell its own ad space programmatically without going through a third party. "The intent of our server-side technology is to be more transparent and more collaborative with our advertising partners and that may mean more information and detail on how auctions and inventory are sold and managed," said eBay's Phuong Nguyen.
David's Bridal is preparing to file a prepackaged bankruptcy that will allow it to cut debt, emerge quickly and continue operating, sources said. The 68-year-old retailer operates upwards of 300 stores in North America and the UK.
The fashion industry has embraced augmented reality, but confusion and inexperience among consumers mean many fashion fans may not be as excited about the new technology. Companies like Vertebrae are working to make the tools easier for consumers to access and use, with web-based interfaces that eliminate the need for users to download a new app.
Germany's Rewe Group aims to lead in grocery e-commerce with an automated fulfillment center in Cologne that boasts six different cooling zones to meet the country's strict temperature standards for different types of food. Those rules, and the pressure on profit margins from German discount grocers ALDI and Lidl, have slowed the growth of Amazon Fresh in Germany.
Debbie Williamson and Brian Harrison founded UK-based online furniture seller Swoon in 2012, with the mission to sell unique furnishings at lower prices. The company creates new designs in small batches nearly every day, then tests customer demand to determine whether it needs to increase production on the designs, Williamson said.
Every retailer knows the value of local merchandising. Nike's goal is to bring that tool into the digital age. Nike by Melrose, which opened in July, is part of the chain's new Nike Live concept, which tries to blend the company's online retail with unique personalized services that can only be done in the store. The company uses sales and preference data of its NikePlus loyalty club Los Angeles members to stock the shelves of the store. The result is apparel and shoe merchandising tightly aimed at area consumers. Read more.
Manufacturers can bolster revenue, build brand loyalty and gain greater control of their margins by selling to customers directly via e-commerce, writes Brightpearl CEO Derek O'Carroll. To do this, automate the fulfillment process, view retailers as partners instead of competitors and use data to understand customers.
Environmental assessment plays a key role on the manufacturing floor, where a whole-picture understanding can make or break a project, Darryl Seland writes. Seland gives an example from the US-Soviet Union space race, where the US invested time and energy in a gravity-defying pen, when a pencil would have sufficed.
- Page 1