Zappos has created a new platform called Goods for Good, which will feature a curated collection of products from more than 150 brands that promote causes. The socially conscious platform will organize products into five categories: sustainably certified, recycled, vegan, organic and give back.
Nike is taking a tech-driven approach as it focuses on growing direct retail sales and lessening its dependence on other retailers. The newest Nike stores integrate consumer facing apps that also inform management's efforts to stock shelves with in-demand items.
For some entrepreneurs, coming up with new ideas is a simple task, but executing them is much more challenging. Hannah Trivette of NUVEW offers a five-step process to aid execution that includes taking a visual approach and running tests.
Subscription box service FabFitFun uses a series of tests to determine which platforms and marketing channels are driving the most subscription growth. The method helped cut FabFitFun's retargeting spending by 81%, the company said.
Brands including Nike, Google and Montblanc are working on the next generation of wearable technology. DropLabs is launching Bluetooth-connected sneakers and Google's Jacquard Tag can be used in different pieces of clothing to connect the wearer to Google Assistant.
UK retailer Marks & Spencer launched a campaign this week to highlight value pricing for its food items after cutting prices on over 500 items over the past year. The campaign will include point-of-sale signage, print ads and social media messaging using the "Re-Marks-able Value" tagline.
Mexican luxury retailer El Palacio de Hierro has created a new upscale look with the opening of a 170,000-square-foot department store in Veracruz, Mexico. Each of the retailer's locations reflects its surroundings, CEO Juan Carlos Escribano said, and the newest store features elements inspired by the sea.
Resale, reuse and recycling industries in the US and around the world are often divided along socioeconomic lines, and affluent customers and countries should be willing to learn from less-affluent ones, says journalist Adam Minter, author of the new book "Secondhand: Travels in the New Global Garage Sale." "You definitely have this tension between the informal and the formal reuse sector," he says.
The Pennsylvania Public Interest Research Group is teaming up with independent repair businesses in the state to advocate for right-to-repair legislation, which it plans to introduce in January. Data shows consumers trash 416,000 cell phones every day and PennPIRG's Emma Horst-Martz says manufacturers must be required to provide "affordable tools and information" on how to make repairs.
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