Facebook ads can generate foot traffic and leads for local businesses in a cost-effective way, says Allie Bloyd, who offers a course called Remodel Your Marketing. She describes various targeting options for Facebook ads and explains common mistakes such as inadequate investment.
Business owners say online marketing requires trial and error, and Louisiana Crawfish CEO Avery Smith calls advertising on Google "kind of a cat and mouse game." Some business owners teach themselves to master online marketing, while others outsource the task or learn by taking courses.
If your business is struggling to get to the next level, a few different management behaviors could be to blame, writes Carissa Reiniger, founder and CEO of Silver Lining. From not setting clear financial objectives to isolating yourself, Reiniger discusses how you could be missing the mark.
Inventory loans can be used to ensure that store shelves stay stocked with the products customers want, writes Rebecca Lake. She provides an overview of how these particular loans work and shares pros and cons of this type of financing, touching on topics such as cost and due diligence.
Asking potential buyers the right questions is vital when you're preparing to sell your business. Inquire about how they plan to perform due diligence, how they will finance the purchase and what they plan to do once they're in charge, writes Jo Thornley of Dynamis.
After opening a small vitamin and supplement store about six months ago, Skyler Garman, a 20-year-old entrepreneur, is already moving into a much larger location. The new space will feature more products and a smoothie bar, and Garman eventually wants to expand the brand with more stores.
Jeff Gennette, chairman and CEO of Macy's, Inc., will speak on his journey from merchant trainee to CEO, and how careers in retail have evolved to keep up with its dynamic change. Learn more.
As tech takes a leading role in retail, Qurate Retail Group Information Chief Karen Etzkorn is driving innovation at QVC, HSN and Zulily and encouraging girls to cultivate their interest in STEM. Etzkorn, whose resume also includes tech stints at Gap, Williams-Sonoma and Home Depot, talks about using tech to transform the shopping experience and more in an episode of "Retail Gets Real." Listen and subscribe.
Manufacturers using a subscription business model should consider themselves successful if 20% of business is profitably recurring, writes pricing consultant Stephan Liozu. Keep in mind how you plan to scale subscriptions, and study how B2C and SaaS markets work, he writes.
In preparation for 5G, Ericsson will open a 300,000-square-foot factory in Lewisville, Texas, next year to manufacture advanced antenna system radios. The plant will employ up to 400 workers and use digital and automated technology in its manufacturing, warehousing and assembly.