Amazon has signed at least four purchase deals for electric delivery vans, while FedEx and Walmart are also placing orders. Rivian, Ford, General Motors' BrightDrop, Canoo and Arrival are just some of the manufacturers entering this space.
Industrial clusters, where manufacturers are grouped and can share services and resources, are ideal places to reduce emissions and energy consumption while also saving money, writes Heliogen CEO Bill Gross. "Using industrial-scale renewable resources -- green hydrogen, solar thermal, solar plus storage, and other technologies -- makes further savings," Gross writes.
Tesla and Samsung are among the companies investing in Central Texas, where nonprofits and local colleges are offering training and education for manufacturing jobs. Austin Community College offers certification through the Tesla START manufacturing program, and Skillpoint Alliance provides free education and training in manufacturing, construction and maintenance.
Creating an effective marketing campaign starts with knowing your customers -- something that can be determined through the creation of buyer personas that provide a snapshot of their demographics and interests as well how your products match with those interests. Being armed with that information enables you to focus on building an adaptive marketing strategy that also takes into account what competitors have to offer.
Only about a quarter of employees strongly agree that the feedback they receive is helpful, but the vast majority of people believe that constructive feedback that is presented with respect and positivity can improve their performance, writes leadership development consultant Michael Timms. Leaders should start by asking for feedback before providing their own so employees can see how much it is valued within the business, Timms writes.
If your application for a loan backed by the Small Business Administration was denied, several factors could be the cause, including problems with your credit score or cash flow, writes Gerri Detweiler, who also explains what to do next. In addition, Detweiler notes that, although the window for applications for the SBA's COVID-19 Economic Injury Disaster Loans has closed, businesses that were denied may still have time to request reconsideration.
After a time in France where Benjamin Daire worked as a chef and his wife, Mary, worked with French wineries, the couple came to Lenox, Mass., where they created Melusine Wines -- a company that linked foreign winemakers with importers. After cultivating relationships with smaller winemakers, the couple decided to open their own wine shop in downtown Lenox in November where they could focus on selling a specially curated selection of difficult-to-find wines.
Walmart is among a roster of retailers that have made deals to provide at-home COVID-19 tests for free to consumers insured by UnitedHealthcare. A new rule issued by the Biden administration last week requires health insurers to cover the costs for up to eight at-home tests per month for each insured person, and UnitedHealthcare expects that large retailers like Walmart have the supply chain expertise to source enough tests despite high demand.
Starbucks is courting customers in China in a new partnership with food e-commerce app Meituan that will allow users to order Starbucks food and beverages for delivery. Starbucks loyalty program members will have access to special services, including the ability to participate in events organized by their local cafes and book space in cafes for private parties.
Sneaker and skatewear brand Vans teamed with software partner IWD to develop a digital system for building 3D renderings of refreshed store displays and sharing them across the company -- a necessity when the pandemic made store visits more difficult. Vans retail executive Paul Rupert talks about how the new system created efficiencies, added capabilities and gave the company greater visibility into its stores.