Williams Sonoma is offering SMEG's limited-edition rose gold electric kettle and two-slice toaster. The kettle shuts off when water starts to boil and has a swivel base and removable limescale filter, while the toaster has a backlit knob as well as bagel, defrost and reheat options, plus a removable crumb tray.
E.l.f Cosmetics' sponsored hashtag challenge on TikTok, #eyeslipsface, has garnered 1.6 billion views in a little over a week and the challenge is still running. The campaign, from Movers+Shakers, includes a 15-second video showcasing an original song and encourages users to share their own content, and the brand's marketing chief Kory Marchisotto says, "TikTok has been a fantastic, innovative partner - they are willing to lean into partners who will lean into them."
YouTube is giving more brands access to its Beauty Try-On ad format after a limited launch in June. The platform is also adding it to its Masthead ad placement options to boost brand exposure and enhance user discoverability.
The Level Lock Bolt will transform regular home deadbolts into smart locks that can be controlled through the Level app, and its manufacturer says it takes only 10 minutes to install. Homeowners can use the app to give visitors a virtual copy of the key to the lock, which will be available for purchase early next year.
Microsoft has begun public testing of Project xCloud, a gaming streaming service that brings some of the most popular titles, such as Halo 5: Guardians, Gears 5 and Killer Instinct, to Android mobiles. The company has not announced when the service will be launched on a wide scale.
Sling TV is making some of its content available free, without credit card information required, on its Android TV and Android apps. Though the content is limited, Sling does bring some favorites, such as "3rd Rock from the Sun" and "Hell's Kitchen," to its platform.
Grocery delivery service Peapod by Giant has been rebranded as Giant Delivers. It provides next-day delivery for more than 300 ZIP codes across Virginia, Maryland and Washington, D.C., and same-day delivery within downtown Washington.
Grocery delivery service FreshDirect is searching for potential buyers after a move to the Bronx, N.Y., failed to yield growth for the company. Walmart and Amazon are likely candidates to take over for investor JPMorgan, according to sources.
Major meat companies like Tyson, Hormel, Nestle, Smithfield and Perdue are getting into the plant-based game to compete with startups like Impossible Foods and Beyond Meat. The market for lab-grown meat and plant-based protein is expected to reach up to $85 billion by 2030.
Rachel Shaw swears the compact KitchenIQ Edge Grip two-stage knife sharpener "live[s] up to the hype. ... I pulled out a VERY dull knife that I had retired ... because it couldn't so much as get through cilantro, and a few swipes [later], I was dicing up a carrot with no sweat or risk of dismemberment."