Secret deodorant has launched a new digital campaign called "I'd Rather Get Paid," with a music video that focuses on the gender pay gap. The video features actors Sophia Bush and Samira Wiley, and other celebrities including Abby Wambach, Swin Cash and Catt Sadler.
A growing number of retailers including Barnes & Noble, Bloomingdale's and Crate & Barrel are opting to close on Thanksgiving Day. "The fact that online Thanksgiving shopping has taken off so much recently has just been the justification for stores to finally switch course and close on Thanksgiving," said Phil Dengler, co-owner of bestblackfriday.com.
The VelociTEA kettle by Adagio Teas lets tea lovers control the brewing process with a selection of brewing temperatures tailored to different varieties. The kettle will heat the water to the ideal temperature, steep the tea leaves for the right duration and keep the tea at the correct drinking temperature for up to 60 minutes.
Fashionable housewares make great holiday presents for everybody, according to Amanda Lauren. Her suggestions include the Nespresso Lattissima One coffeemaker, Lilly Pulitzer Cappuccino Mug Set and Mod Cloth At Your Beck And Skull Cheese Board.
Colorful, patterned ceramic dishes designed by Tulya Madra's Santimetre studio and handmade in Turkey, are standouts at New York restaurant Olmsted. Consumers can now copy the restaurant's tableware and purchase Santimetre items at the brand's recently opened showroom in Brooklyn.
Sales in the business-to-business e-commerce market are expected to hit $1.2 trillion within two years, and Kellogg Co. is positioning itself to compete in the growing sector, says Chief Revenue and E-commerce Officer Monica McGurk. Kellogg has yet to release a B2B e-commerce strategy, but says relationships with distributors and wholesalers will be part of its focus.
Companies that begin using technology early to unlock innovation and advances in product development will see bigger returns than those late to the game, according to this McKinsey & Co. analysis. The authors suggest working with customers to find pain points and limiting big investments to a few key areas.
Digital investments, changes in sales tactics and the skills gap are among the trends changing manufacturing revenue models, creating both opportunities and challenges for leading companies, writes John Drosos of the Alexander Group. "[T]here is a clear, and likely growing, disparity between revenue leaders who are actively embracing fundamental changes in technology, customer expectations, and talent and those who are still firmly entrenched in legacy models," he writes.
Companies can quell risks relating to service disruption, data leaks, cyberfraud and vendor-related issues by taking a holistic approach to cybersecurity, according to McKinsey & Co. analysts. They explore the development of a cyberrisk dashboard that mitigates risk in real time.
Companies that have trade partners and locations in other countries are in a better position to cope with disruption from natural disasters, such as earthquakes, write Yasuyuki Todo and Yuzuka Kashiwagi of Waseda University and Petr Matous of the University of Sydney. "While international economic links may be feared to conduct and amplify global shocks, our study illustrates how international networks can protect firms during turbulent times," they write.