IKEA will open its first US IKEA Planning Studio in New York City on April 15, a smaller-format urban concept where shoppers will be able to browse products and place orders for home delivery. The Manhattan location, the borough's first IKEA store, will give shoppers the option of making consultation appointments with designers.
Amazon is rolling out a private-label skin care line called Belei, which will feature such products as eye cream and moisturizers. "Our goal is to help customers spend less time and money searching for the right skincare solutions," said Amazon's Kara Trousdale.
Epic Games reports that "Fortnite" is at nearly 250 million users, up from 200 million only four months ago. This is particularly promising as the company has been able to maintain steady growth despite the release of rival game "Apex Legends."
General Mills' US cereal sales increased 4% during the most recent quarter, with new offerings such as Fruity Lucky Charms and Cinnamon Toast Crunch Churros helping drive growth. Other brands showing positive momentum were Old El Paso, Pillsbury, Larabar, Totino's and Epic Provisions.
Estee Lauder is ramping up its tech investment and exploring new uses for artificial intelligence, 3D printing and data analytics to stay competitive and court younger consumers. "Our consumers are expecting experiences that really merge prestige beauty and technology," Chief Information Officer Michael Smith said.
Amazon is introducing its first sub-$100 Kindle reader that incorporates a light and other premium features. The company is also giving current Kindle users the option of sending in their old devices for gift cards and 25% off the new $90 Kindles.
Fibaro has integrated Samsung's SmartThings Hub into many of the products in its line of smart home sensors. The devices now compatible with the hub include Fibaro's Motion Sensor, Dimmer 2, Flood Sensor and Wall Plug.
Razer and Tencent are collaborating on mobile gaming, with plans to optimize certain popular games, such as "PlayerUnknown's Battlegrounds" and "Fortnite," for Razer smartphones. The companies may also look at options for monetizing mobile gaming features by adding a rewards or loyalty program.