Distinct user sessions on your website are a better indicator of interest in your B2B site than raw traffic data, writes Unilog executive Scott Frymire, defining a Google Analytics session as "the group of interactions or actions a user has on the site during a single visit, which can include browsing site pages, downloading documents and making transactions." Think of sessions as the top of your sales funnel, and optimize accordingly, Frymire writes.
Distributors have tremendous opportunity to add value-added services, especially if they build models to understand the opportunities and are patient in developing sales relationships, says United Performance Metals CEO Peter Neuberger. "A key part of that relationship building upfront is understanding what the customer's internal metrics are," Neuberger says.
QuantumScape and Solid Power have attracted investor interest with their early-stage work on lithium-metal anodes with solid electrolytes for electric vehicles, but QuantumScape plans to make the cells itself and Solid Power will make electrolytes but license cell designs. Both companies have years of work to do, and both have received funding from major carmakers.
Cyberattacks on organizations where operational infrastructure is connected with IT can disrupt linked operations and affect suppliers and customers, writes
Greg Valentine, senior cybersecurity director for Capgemini North America. "For an OT environment, preventative controls include leveraging identity and access management (IAM), practicing a zero-trust architecture, utilizing a vulnerability management solution, and properly segmenting the network," Valentine writes.
Organizations need to be less reactive to supply chain crises and create long-term strategies for managing volatile business conditions, write Paul Ericksen and Tim Biggs. "Collaboration, both within an organization and with strategic suppliers, is the most effective approach to making the types of changes needed to transform purchasing from a transaction-based tactical function to one that has a more strategic outlook," they argue.
Some startups are applying deep reinforcement learning to industrial control and logistics automation. Deep reinforcement learning could potentially deliver "immense increases in efficiency and cost savings in manufacturing products and operating supply chains, leading to decreases in carbon emissions and worksite accidents," writes Pathmind CEO Chris Nicholson.
Lockdowns amid a surge in new COVID-19 cases in Guangdong, China, have exacerbated a strained supply chain dealing with a growing port backlog. Maersk and other big shipping companies have been warning customers about delays, changes in routes and increased shipping fees.
The US Postal Service has submitted a proposal to the Postal Regulatory Commission that would allow it to offset costs by moving more packages by truck and shift some first-class three-day package deliveries to two- to five-day windows. "By moving more packages via surface transportation than air, we will improve service reliability, increase efficiency, and reduce costs," the USPS said in a statement.
COVID-19 has repeatedly disrupted the US shipping trade over the past year-plus, and many West Coast ports have more incoming traffic than they can handle. Shipping a container between Asia and the US has become more expensive, which in turn affects prices, inventory and the US trade deficit.
Bridgestone and Goodyear Tire and Rubber are developing tires for last-mile delivery vehicles that use sensors and artificial intelligence to detect potential problems. Goodyear's SightLine tires also have a battery to measure temperature and other conditions.
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