Distributors need to be present on LinkedIn and Facebook and should also consider Pinterest and Instagram, writes Susan Merlo. Consider how your content benefits customers and whether it's educational or tastefully humorous.
JD.com will create a US online store on the shopping platforms of Google, which invested $550 million in the Chinese e-commerce company this year. JD.com sells its goods in the US through Walmart, which is a key investor.
Amazon is reportedly looking to acquire a stake of up to 8% in India's Future Retail. The move comes after Amazon purchased India-based retailer More last month.
The new class of US retail entrepreneurs looks and thinks a little differently than those before them. Using new data from NRF's 2018 Small Business Owners Survey, NRF Research Director Sam Berndt outlines four ways new retail business owners differ from their more-established peers. Read more.
Software, traceability and employee training are just some of the challenges cited by manufacturers, contractors and other companies trying to profit from after-sales services, writes Charles Rathmann of IFS. "Only by assigning reverse logistics' mission critical importance will organizations be able to capitalize on aftermarket services, keep to regulatory constraints, and meet evolving customer expectations," he writes.
Amazon has been the target of high-profile, costly fraud from customers abusing return and replacement policies. A recent case involves a man who allegedly committed about $230,000 of fraud against Amazon through hundreds of fake accounts.
MAC, Cover Girl and Milk Makeup scored well among millennials and Gen Z consumers for gender-inclusive marketing, according to a survey by Perfect365. "The top brands that were mentioned by respondents are brands that have collaborated with either a male makeup artist, or a male or transgender beauty influencer," said Perfect365 marketing director Cara Harbor.
The Beachwaver Co. found fans for its rotating curling iron on QVC and Amazon and at Ulta Beauty, and it's now expanding into hair-care products with the launch of Great Barrier Heat Protectant Hairspray. The brand plans to launch about 30 new products in the coming months, including shampoos and hair-repair formulas.