Through an update, Google Home smart speaker owners will be able to trigger the devices for ongoing conversations without having to use the wakeup words "OK Google" each time. The Continued Conversation feature is available on Home, Home Mini and Home Max smart speakers.
Nintendo Switch users may gain access to more cloud-based games through Japanese game publisher Capcom Co. The company is looking at offering high-end games via a streaming service, as streaming services are underrepresented in the video game market.
Microsoft has determined that the Xbox One will not receive virtual reality support, despite earlier comments that the feature would be supported. When asked about the possibility of VR in the future, Microsoft Chief Marketing Officer Mike Nichols said, "Our perspective on it has been and continues to be that the PC is probably the best platform for more immersive VR and MR."
Brands must reflect a strong vision, exhibit their values and have a distinct personality, writes Alan Siegel, who offers 10 tips for marketers such as the authentic communication of a brand's conscience and being nimble enough to respond immediately to criticism. Ultimately, "all organizations with a distinctive voice have a visionary leader who is unwilling to compromise the brand's core values," he writes.
AT&T is considering an acquisition of AppNexus for $1.6 billion. Through this move, AT&T could gain a larger portion of the digital ad sales market, allowing the company to compete more directly with Google and Facebook.
AT&T says it will launch a narrowband internet of things network across the US and Mexico in 2019. "Adding NB-IoT to our portfolio will expand our LPWA capabilities, help drive investment in our evolution to 5G, and support our customers as they deploy IoT solutions across the US and Mexico," says Chris Penrose, AT&T's president of IoT Solutions.
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