Consumer Electronics
Top stories summarized by our editors
10/16/2019

Accepting returns of online orders in stores is a good business tactic for retailers, Walmart executive Jonathan Navallo said at a recent conference in Arkansas. He cited statistics saying that 75% of Amazon customers prefer to return items to stores.

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Walmart
10/16/2019

Pinterest is rolling out a Home Feed Tuner that will enable consumers to control the content that they see, which is similar to Facebook's Ad Preferences listing, and giving users the option to adjust their recommendations at the Pin-level. Pinterest's Omar Seyal says the service was created to give users "the most relevant and inspirational experience possible."

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Pinterest
10/16/2019

Sony is aiming to make surround sound more immersive with 360 Reality Audio, which plays audio in a spherical dimension around users, as if they were listening to an artist live. The technology will be offered via Android and iOS apps, as well as the Amazon Echo Studio.

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The Verge
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Sony
10/16/2019

The Rimo mobile base, which is fundraising on Indiegogo, enables devices to swivel and follow users or focus on different areas of a room during video chats. The base is controlled via hand gestures.

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Digital Trends
10/16/2019

Mobile gamers will finally get their own version of League of Legends with the rollout of Wild Rift, the newest Riot Games offering, redesigned with a new map and shorter matches. Preregistration is available now, with the launch set for next year.

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The Verge
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Riot Games
10/16/2019

Marketers discuss how Facebook's linking of Stories ads to Messenger has revived the channel and opened up more engagement possibilities for brands. Deutsch Los Angeles' Gurbani Chadha explains how the feature has improved lead generation opportunities, saying, "It's a great tool to direct people to that one-to-one messaging setting, and to create conversions."

10/15/2019

Google's new flagship Pixel 4 phone, unveiled today after much speculation and plentiful leaks, comes with motion-sensing radar, a second camera on the back and a high refresh-rate screen, along with a swifter face unlock feature. Also launched at the unveiling event was the redesigned Nest Wifi router, whose color options and form factor are intended to make it part of a home's decor.

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The Verge, Digital Trends
10/15/2019

Multilingual users can now alternate between Spanish and English when talking to Alexa thanks to a feature that enables the smart assistant to seamlessly switch between the languages. The change also allows users to request Latin playlists on Amazon Music, get news and weather reports, and control other smart home devices, all in Spanish.

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Digital Trends
10/15/2019

Game designer Square Off has launched a Kickstarter effort in support of Neo, a chessboard that personalizes coaching and uses artificial intelligence to learn players' strategies and challenge them accordingly. The company will also be offering SwapBoard, an LED light panel board that allows up to four games -- halma, checkers, chess and 4 in one -- to be played on the same surface, with different gaming messages displayed.

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VentureBeat
10/15/2019

E.l.f Cosmetics' sponsored hashtag challenge on TikTok, #eyeslipsface, has garnered 1.6 billion views in a little over a week and the challenge is still running. The campaign, from Movers+Shakers, includes a 15-second video showcasing an original song and encourages users to share their own content, and the brand's marketing chief Kory Marchisotto says, "TikTok has been a fantastic, innovative partner - they are willing to lean into partners who will lean into them."

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AdExchanger
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TikTok