Industry News
Consumer Electronics
Top stories summarized by our editors
7/7/2020

Apple is exploring equipping MacBooks with a translucent glass keyboard that would make the backlighting more energy-efficient and help with conserving battery life, a recent patent filing states. The keys would have the letters and symbols printed on the underside rather than on top, which would also prevent the usual wear.

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Digital Trends
7/7/2020

The pandemic reportedly forced Apple to delay production of the iPhone 12 by between four and eight weeks. Apple, which had originally scheduled the handset launch for September, is working aggressively to narrow the time frame.

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ZDNet
7/6/2020

Microsoft's Xbox Series X virtual showcase is coming July 23, offering players a glimpse of upcoming titles, including the much-anticipated Halo Infinite. The event, which will stream on platforms including Twitch, YouTube and Facebook, may also include debuts for Grounded and Wasteland 3.

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Windows Central
7/6/2020

Google is working on a Chrome browser update that could extend the battery life on laptops by up to two hours, depending on how many tabs the user has open. The update would disable JavaScript timers and trackers when their tabs weren't being used.

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Engadget
7/6/2020

The Microsoft Store is now offering Amazon Prime Video's Windows 10 app, which allows users to download and view videos offline. Amazon is reportedly negotiating TV licensing deals as well as expanding its original content.

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The Verge
7/6/2020

Domino's Australia's "DOM Pizza Checker," tool uses artificial intelligence to scan each pizza to ensure they're up to quality standards. The tool launched a year ago as a way to ensure consistency, and it now also offers a sense of security to consumers concerned about COVID-19, Domino's Group CEO and Managing Director Don Meij said.

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Forbes
7/6/2020

Israel-based startup Redefine Meat is creating 3D printers that will be able to create plant-based steaks that mimic the real thing by layering different textures. The machines are on track to roll out to high-end restaurants this year and meat producers in 2021.

7/6/2020

Walmart, with CAMP, is offering a virtual "Camp by Walmart" program on its mobile app, featuring celebrity-hosted experiences such as a cosmetics tutorial with Drew Barrymore and activities led by LeBron James. The retailer also partnered with Tribeca Enterprises to bring drive-in movie experiences to 160 parking lots at its stores.

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Walmart, Tribeca Enterprises
7/6/2020

Anomaly's "The Great Meal" spot for Coca-Cola marks the brand's first advertising since the start of the pandemic and features footage taped remotely in 13 homes around the world, including those in Orlando, Fla., London and Mexico City. The ad spotlights how shared meals have become more special during quarantine, and Anomaly's Laura Sampedro explains, "That's Coke's way of seeing the glass as half full."

7/6/2020

Editor John Velasco talks with David Kavanagh of LIFX about the innovation his company is exploring to make smart bulbs smarter. Ambient light sensors to help detect natural light and adjust bulb wattage accordingly, as well as upgraded light switches with smart features, are some of the developments in LIFX's pipeline.

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Digital Trends