Viacom CEO Bob Bakish is spearheading changes at Nickelodeon in an effort to recapture audiences from competitors such as Netflix. In addition to focusing on digital content, the network is also hoping to lure in viewers with reboots of Nickelodeon classics including "Blue's Clues" and "Rugrats."
Mother's 90-second animated spot for Greenpeace tells the story of a young orangutan that is made homeless as its habitat is destroyed by deforestation due to the production of palm oil. The ad, narrated by Emma Thompson, employs virtual reality and 3D technology to bring drawings to life, and it is running across social and in theaters to encourage consumers to call for brands to stop rainforest destruction.
NBCUniversal is developing a free, over-the-top app that will prompt viewers to sample programming in exchange for points that can be redeemed for gift certificates and other perks, a source says. The WatchBack app will reportedly feature content from NBCU properties such as NBC, Bravo and USA, as well as outside programmers.
The Boston Globe is gearing up to publish an editorial on Thursday addressing President Donald Trump's anti-media stance, and the newspaper is encouraging other papers to follow suit. As of Saturday, over 100 publications had signed on to write their own editorials, with that number expected to grow in the days ahead, says The Globe's Marjorie Pritchard.
Maryland Democratic gubernatorial candidate Ben Jealous says that a Baltimore-area advertisement pegging him as a socialist is "outright false and misleading." An attorney for the Friends of Ben Jealous campaign has sent letters to several stations calling for the ad to be pulled.
Maintaining 25 megabits per second as the broadband standard would keep the US behind other countries in download speeds, says Federal Communications Commission member Jessica Rosenworcel. "It is time to be bold and move the national broadband standard ... to 100 Megabits per second," she said in her dissent from the agency's notice of inquiry for its annual broadband report.
CenturyLink has expressed interest in reaching rural customers via wireless technology, but CEO Jeff Storey told analysts last week that the telecom will not be a "major buyer" of spectrum in upcoming auctions. Rural-based unlicensed spectrum is "not as much of a problem as unlicensed spectrum in an urban market," he said.
Comcast's Xfinity Mobile has kicked off a Samsung Note9 promotion that includes 0% APR for 24 months for the $999 smartphone; the monthly payment is $41.67. The promo also includes a $300 prepaid card, with devices in Ocean Blue and Lavender Purple to begin shipping Aug. 24.
With regulators requiring Disney to divest nearly two dozen Fox regional sports networks to gain approval for its planned acquisition of 21st Century Fox assets, the regional broadcasting landscape could be in for significant changes. Sources report that major tech companies such as Amazon and YouTube, as well as buyout firms such as Blackstone Group, are among those interested in buying the networks.
Legislators in California have introduced a revised version of net neutrality bill SB822. The bill would ban internet service providers from blocking or throttling broadband traffic and would also prohibit some zero-rating.
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