The story of cable video's demise is overstated, but even given the shift to over-the-top platforms, cable companies equally benefit from that as the country's leading broadband providers, according to Michael Powell, president of NCTA-The Internet & Television Association.
Marketers driven to digital platforms amid pandemic shutdowns last year appear to be returning to broadcast and cable television to reach the audiences major sporting events attract. Standard Media Index reports advertising revenue climbed 3% during the NFL's last season, and Turner Sports' Jon Diament says this year's March Madness coverage was its best ever.
ESPN is introducing a separate feed focused on sports betting on its National Basketball Association telecast tonight. Both ESPN+ and ESPN2 will broadcast the "Daily Wager Special," providing graphics tailored to bettors as well as analyst commentary.
The same day that Sinclair flipped on the switch of a 100w transmitter broadcasting ATSC 3.0, Sinclair and Fraunhofer announced they are working together to bring audio services using the DRM standard to ATSC 3.0.
Roku is welcoming spring with a slate of new goodies for consumers, announcing a new version of its OS, a new Express 4K+ dongle, Voice Remote Pro and Streambar Pro.
Kanemura joins For-A America from Sony Electronics, where he was vice president of professional products and solutions. Ken Truong, former For-A America president, is now the company’s chief technology officer.
With media companies pivoting to streaming, analyst Michael Nathanson of MoffettNathanson is asking if streaming is really a better business than traditional pay TV.
Cisco Systems was selected by the NFL to provide networking gear for services that fuel services for "behind-the-scenes gameday operations" in all 30 of the league's stadiums. The networking infrastructure will be connected to the NFL's Art McNally Gameday Central in New York City.
Mike Tirico will occupy an set overlooking Tokyo to cover the delayed 2020 Olympic games for NBC in the network's first outdoor primetime Olympic broadcasts. NBC's "Today" show will also make use of the set when Tirico is not on the air.