MSBNC is in no hurry to search for a successor to Rachel Maddow on her 9 p.m. show, network leader Rashida Jones told an industry conference, even though Maddow's new contact development contract means she'll leave the program in 2022.
Jones added that one of MSNBC's goals is distributing Maddow's material "across our entire portfolio."
Advertisers may not be sure how to define "addressable TV," but 79% say they are satisfied by the results of their campaigns and 32% term it a "must-buy" compared to 25% a year ago, reveals a survey of 200 advertisers conducted for WarnerMedia Ad Sales and DIRECTV. A number of respondents did admit confusion in differentiating between addressable and connected TV.
AT&T and Verizon rank second and third, respectively, in Vertical System Group's first global leader board for carrier managed SD-WAN services that are provided outside of their domestic markets. VSG did note that SD-WAN penetration remains significantly behind MPLS and dedicated IP VPN networks.
Ransomware attacks will remain a danger to the US for the next five years at a minimum, National Security Agency Director Gen. Paul Nakasone told a cybersecurity conference. The nation's highest military cyber official and commander of the US Cyber Command described ransomware as a top national security issue.
The pandemic-induced transition to remote work has driven many in the radio industry to seek out new technology solutions, says DJB Radio Vice President of Corporate Operations Adam Robinson. DJB is currently developing more tools to address growing demand and concerns associated with virtual and hybrid operations.
The Hot Adult Contemporary format has shown the biggest listenership increase this year, Inside Radio reports, with Classic Hits close behind. News/Talk and Sports have started gaining listeners since July.
The community at KVAL in Eugene, Ore., is paying tribute to anchor David Walker, who passed away Oct. 4 following a lengthy illness. Station manager Dan Corken says Walker, 67, was "deeply loved by us at the station and throughout the market" during more than 5 decades on the air.
The halftime show during the Oct. 11 "Monday Night Football" on Disney-owned ESPN will include a hockey element as the company seeks to promote its new streaming coverage of the NHL. WarnerMedia, which paid for rights to stream NHL games on HBO Max, has launched a hockey vertical on its youth-focused Bleacher Report.
Mediacom has retained Casa Systems to support its Bolt fixed wireless access service, which it introduced in isolated areas of Alabama, Florida and Iowa in July. Minnesota, Illinois and Georgia have also gained towers as Mediacom expands into regions where it owns Citizens Broadband Radio Service frequency licenses.
ViacomCBS leader Bob Bakish announced plans to take "Content for Change," initially a campaign from Black Entertainment Television, company-wide. The program evaluates portrayals of various underrepresented demographics, provides funds to encourage creative diversity and sets a company target of having "a global hire and promotion rate of 55% for female senior vice presidents and a U.S. hire and promotion rate of 40% for ethnically diverse vice presidents" by Jan. 1, 2022.