Industry News

SmartBrief brings video ads to e-mail newsletters

SmartBrief is now offering video ad units in its business-to-business newsletters, an innovation that reflects the advertising industry’s shift toward digital video. The ads are designed to display across e-mail clients and devices and adjust from in-line video to animation or a static image depending on the program used to read the e-mail.

Pre-launch tests show that the video ads outperformed standard display units by an average of 70% and, in some cases, almost 300%. Those findings are in line with overall industry trends, which show that marketers are increasingly embracing video advertising as an effective content marketing and lead generation tool. Two-thirds of brand marketers plan to shift their 2016 ad budgets away from TV to digital video, according to an Interactive Advertising Bureau survey.

“SmartBrief video ads are one more way for marketers to tell their story — and with SmartBrief, marketers know they’re reaching the right audience,” CEO Rick Stamberger says.

SmartBrief has about 250 B2B newsletters that reach more than 5.8 million executives and professionals. The newsletters offer targeted business news based on thousands of news sources culled by editorial staff. Check them out and consider subscribing.