Chobani's plan to give away at least 10 million free products over a three week period was the most popular story among SmartBrief food and beverage readers this week. The yogurt brand, which recently revamped the look of its packaging, is offering a free cup of yogurt to everyone in the US through March 4 to celebrate its tenth year as a national brand. Kraft Heinz made news this week when CEO Bernardo Hees said the brand is on the lookout for potential acquisitions that could elevate its portfolio and market position. Whole Foods' move to increase the fees associated with premium shelf space, PepsiCo's debut of a sparkling water brand called Bubly and Kellogg's planned launch of Unicorn Cereal rounded out the top five.
While the pink, blue and purple breakfast cereal with a cupcake flavor is generating buzz, Kellogg's CEO Steven Cahillane said the company is looking beyond cereal for growth. Frozen foods and snack items were strong areas for the company last year, Food Business News reported.
Check out the full list of this week's 10 most popular food and beverage stories from SmartBrief:
- Chobani giving free yogurt to everyone in the US
- Hees: Kraft Heinz eyes acquisition targets "where 2+2 is more than 4"
- Whole Foods making prime shelf space more expensive
- PepsiCo to debut sparkling water line Bubly this month
- Kellogg's Unicorn Cereal to hit US retail shelves March 5
- Soft-drink brand Slice returning to the market this year
- Flowers Foods plans "multiyear innovation pipeline," CEO says
- Mondelez, P&G among Product of the Year winners
- Kellogg looks beyond breakfast for growth
- Amazon begins fast delivery of Whole Foods items
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