Top 10: Pepsi's female-focused snacks, retail news led this week's most-clicked stories

This week, the food and beverage world was abuzz about Pepsi's plans to launch snacks developed specifically for women. The story landed at the top of SmartBrief's list of the most-clicked food and beverage stories, as the news continued to generate talk about "Lady Doritos" throughout the week, prompting a clarification from the company that Doritos for women with less crunch and orange dust are not part of its plans.

Coming in behind the big news in CPG, stories covering food retail strategies and innovations performed well with SmartBrief readers this week. Whole Foods' new humorous ad campaign, the retailer's first since it was acquired by online retail giant Amazon, was of interest among our food and beverage audience, as was news of the company's plans to open 16 more stores under its 365 format. The sale of Kroger's convenience-store business to UK-based company EG Group was among the news stories that garnered the most clicks this week, and so was Target CEO Brian Cornell's strategy to make shopping at the retailer easier -- a plan that includes same-day delivery via newly-acquired Shipt, expanded in-store pickup options and more small-format stores.

Other news stories that proved popular this week were Mondelez's evaluation of direct-store delivery, Hershey's new products and strategies for the year and Unilever's moves involving its local innovation pipeline. Read the full list of this week's 10 most-clicked food and beverage stories below:

  1. PepsiCo to launch snacks designed for female consumers
  2. Whole Foods launches humorous ad campaign
  3. CEO: Mondelez evaluating DSD as part of strategic review
  4. Whole Foods plans 16 additional 365 stores
  5. Hershey outlines new products, strategies for 2018
  6. Kroger c-store business acquired by UK firm
  7. Target CEO outlines plan to make shopping simpler
  8. Dunkin' develops plan to drive afternoon sales
  9. Unilever puts strength behind locally targeted innovations
  10. Hain Celestial aims to sell Pure Protein unit


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