Top 10: Campbell's new brand strategy, candy launches and Walmart's smart cart plan

Mars ranking third on Fortune's list of the world's best places to work was the most clicked story among SmartBrief food and beverage readers this week. Other food company news that made this week's most-read list includes J.M. Smucker's new approach to brand building, Campbell Soup's new brand positioning strategy and Glanbia's planned acquisition of SlimFast.

Several new product announcements also made headlines this week. Mars Wrigley launched new Starburst and Skittles products, Unilever unveiled its Culture Republick line of light ice creams made with probiotics and Ferrero announced it will bring an updated Butterfinger to shelves next year.

In retail news, a feature on Lowes Foods detailing the motivation behind the chain's 2014 rebranding effort caught readers' attention, as did a story on Walmart's plan for smart shopping carts. The retailer filed a patent application for sensors on carts that would measure shoppers' vital signs and shopping pace.

Check out the full top 10:

  1. Mars ranks 3rd on Fortune's list of best places to work

  2. J.M. Smucker tackles brand building with new approach

  3. Campbell Soup reveals new brand positioning strategy

  4. Ferrero bringing updated Butterfinger to shelves in early 2019

  5. Lowe: Grocer had to change or be overrun by it

  6. Glanbia to acquire SlimFast for $350M

  7. Harry's rolls out shaving brand for women

  8. Unilever introduces new premium light ice cream brand

  9. Walmart aims to patent smart shopping cart

  10. Mars Wrigley unveils new Skittles, Starburst products


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