Top 10: “Baby Shark” cereal, Halloween M&Ms, mustard ice cream

Tales of offbeat limited-edition foods from CPG companies resonated with SmartBrief readers this week, starting with the story about Kellogg’s plans for a berry flavored cereal based on the popular kid’s song “Baby Shark.” The new flavor will be sold at Walmart and Sam’s Club until supplies run out.

Target will sell limited-edition Creepy Cocoa Crisp M&Ms this Halloween season and French’s has teamed with Coolhaus Ice Cream to create a mustard-flavored ice cream for National Mustard Day.

Amazon stories filled two spots on this week’s Top 10 list, starting with the e-commerce giant’s reported exploration of a new retail grocery concept outside of Whole Foods Market. Also this week came the news that Amazon has launched  a private-label line of packaged goods for business customers.

McDonald’s made the news this week as well, with plans to test a second group of international menu items in the US. The new offerings, set to debut next month, include the McChicken McMuffin from Japan and the Savory Ranch Burger from Mexico.

Read the entire Top 10:

  1. Kellogg to release limited-edition Baby Shark cereal
  2. Unique ice cream topping takes the internet by storm
  3. Amazon could grow beyond Whole Foods in new grocery push
  4. Amazon debuts private-label CPG line for commercial customers
  5. McDonald's to test 2nd round of international menu items
  6. M&M's debuts Creepy Cocoa Crisp in Target stores
  7. SNAP changes could affect 500K students
  8. Hershey boosting prices on chocolate bars next year
  9. French's releases limited-edition mustard ice cream
  10. Nestle CEO: More Starbucks-branded products on the way

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Interested in aligning your brand alongside the hot topics of the year? Check out what SmartBrief's Food & Travel editors have identified as trending content topics for 2019 (download).

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