Industry News

Top 10: Consumers love Clorox, Trader Joe’s grows, Krispy Kreme designs store for the social distance era

Clorox earned the highest ranking of any consumer packaged goods brand on Morning Consult's 2020 50 Most Loved Brands list, and coverage of the annual report was this week’s most clicked story among SmartBrief food and beverage readers.The brand landed in the No. 6 spot, behind The United States Postal Service, Google, UPS, Amazon and Netflix. Several chocolate and snack brands made this list this year, including Oreo, KitKat, Reese's, Doritos and M&Ms, which ranked at No.8.

M&Ms maker Mars Wrigley also made headlines this week with its plan to debut a digital platform called Treat Town on Oct. 1. With regular Halloween habits sure to be disrupted by the pandemic, the platform will offer a virtual alternatives to trick-or-treating by allowing user to redeem credits for candy at several US retailers including Walmart, Target and CVS.

In retail news, Trader Joe’s grabbed readers’ attention this week with plans to open four new locations in Indiana, California, Virginia and New Jersey. Kroger announced that it will use sustainable packaging for its private-label products, as well as increase investments in businesses owned by women and minorities.

Krispy Kreme was the subject of this week’s most read foodservice story. The doughnut chain will open a flagship store in New York City on Sept. 15 that will include features designed for social distancing, such as a walk-up window and the option to make reservations.

Check out the full Top 10 list:

  1. Clorox leads CPG on ranking of most-loved brands
  2. Trader Joe's continues expansion with 4 new stores
  3. General Mills sets diversity, inclusion goals
  4. Krispy Kreme's NYC flagship built for social distancing
  5. Nestle exec touts partnership with Sweet Earth brand
  6. Choosing the right brine is key to perfect pickles
  7. Kroger's private label to get sustainable packaging
  8. Pizza Hut franchisee to seek a buyer, close 300 units
  9. Darigold to build global ingredients plant
  10. Mars Wrigley to debut virtual Halloween celebration


Related stories:


If you enjoyed this article, you can sign up for Consumer Brands SmartBriefFMI dailyLead or Restaurant SmartBrief to get news like this in your inbox. For even more great news content, sign up for any of SmartBrief’s 275+ free email newsletters today, free.