Top 10: Whole Foods chooses permanent dark store location and Wendy’s adds pretzel bun burger to the menu
SmartBrief’s food and beverage readers were drawn in this week by the news that Whole Foods Market plans to open its first permanent location for the food retailer’s dark store concept in Brooklyn, N.Y. The grocery’s dark stores, which are used to complete online purchases, have experienced huge demand during the coronavirus pandemic, but Whole Foods confirmed that the location was in the works before the US outbreak began.
Other grocery retail stories also caught readers’ attention. Fresh Thyme Market announced its new name and logo, which will be accompanied by a marketing campaign about the rebrand. Albertsons appeared on this week’s most-clicked list after Supermarket News chose Albertsons as its Retailer of the Year. The publication cited the company’s "impressive resurgence, innovation and dexterous transition to an omnichannel strategy,"as some of the many reasons for selecting Albertsons for the honor.
The Top 10 also included Wendy’s new menu item: the Pretzel Bacon Pub Cheeseburger. The fast-food chain decided to launch the offering following customer feedback asking for more pretzel bun options, according to Carl Laredo, Wendy’s chief marketing officer.
Readers were also interested in cooking stories such as the mobile kitchen that chef Yann Nury created in a renovated Airstream to offer private outdoor meals. Another popular item was a roundup of easy chicken recipes that Michelin-starred chefs are making from home.
Coca-Cola unveiled its operations restructuring plan, which took the No. 1 spot on this week’s ranking. The consumer packaged goods company intends to reduce its business divisions to from 17 to nine with the goal of boosting growth and innovation, according to CEO James Quincey.
In other CPG news, Kellogg’s debuted new marketing for plant-based brand MorningStar Farms to promote its line of Incogmeato meat alternatives. The campaign includes content from animal influencers and offers reasons and coupons for curious, but hesitant, consumers to try the plant-based products.
Check out the complete list of this week’s top 10 most-clicked stories in SmartBrief's food and beverage briefs:
- Coca-Cola working to restructure operations
- Whole Foods opens permanent dark store in NYC
- Fresh Thyme's name, logo changing in rebrand
- Chicken 7 ways: Simple chicken recipes top chefs turn to at home
- Albertsons earns Retailer of the Year honors
- Updated Airstream lets chef take his show on the road
- Kellogg’s enlists animals to persuade you to go meatless
- Sprouts brings in fresh talent amid pandemic pressure
- Wendy's rolls out new burger on popular pretzel bun
- Rabobank: Nestle tops world's largest dairy companies
- The future of food technology: Consumer values and a healthier food system
- Grocers, CPG producers take on a new era of safety concerns
- Restaurants invest in tech tools to increase safety during the pandemic and beyond
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