Top 10: A fresh look for Jimmy John’s; Sprouts’ winning strategy; Product launches from PepsiCo, Campbell, Kellogg and Hershey
SmartBrief food and beverage readers were hungry for a look at Jimmy John’s new logo, which the sandwich chain recently revealed as part of a brand refresh. The company, which Inspire Brands acquired in 2019, has had more than 40 variations on its logo since 1983, and the newest iteration features a clean look with the brand’s classic black, white and red color scheme. Jimmy John’s joins several other restaurant brands that have gotten a facelift in 2021, including McDonald’s and Burger King.
Also in restaurant news, the House voted over the weekend to approve President Joe Biden's proposed $1.9 trillion COVID-19 relief package, which includes $25 billion in aid for small restaurants. The National Restaurant Association wrote a letter to Congress this week urging passage of the Restaurant Revitalization Fund in the American Rescue Plan. The letter cited survey results showing that 14% of restaurant operators said they would "probably" or "definitely" be closed within three months without increased federal aid.
In the food retail industry, readers were interested in Sprouts Farmers Market’s growth at the end of 2020, which the retailer accredits to its efficiency and focus on e-commerce and smaller stores. Retailer Trader Joe's also made headlines for winning the title of "most loved brand" in Engagement Labs' TotalSocial Brand Awards in the offline category. Walmart's Great Value took the same title for popularity on social media.
A wave of new product announcements also caught readers’ attention this week. PepsiCo rolled out a line of non-alcoholic drink mixers called Neon Zebra, as well as a Flamin' Hot BBQ Ruffles flavor. Campbell Soup's Kettle and Late July chip brands launched new varieties, Hershey's One Brands added a limited-edition protein bar with a fruity cereal flavor and Kellogg's teamed up with former NBA star Shaquille O'Neal to create a Frosted Flakes cereal with cinnamon-flavored crisps shaped like basketballs.
Read the full Top 10:
- Jimmy John's logo gets a new look
- House passes $1.9T COVID-19 relief package
- Fla. district launches Black History Month menu
- 3 reasons for J.M. Smucker's Q3 growth
- Ahold Delhaize opens first self-distribution center
- PepsiCo launches Neon Zebra no-alcohol cocktail mixers
- Kellogg, Campbell, PepsiCo, Hershey debut CPG products
- Sprouts: New strategy will be key to success in 2021
- Trader Joe's, Walmart among 2020's "most loved brands"
- Decoding the different versions of cocoa powder
- Behind the growth in the dietary supplement, vitamin market
- How businesses are feeding the cravings of the comfort- and convenience-centric consumer
- Community connections help independent restaurants stay afloat amid pandemic
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