To better understand how business travel is evolving, we surveyed the SmartBrief network of 7 million business professionals.
Our research reveals a predictable, self-directed audience influencing travel choices – and creating new opportunities for brands to reach them at moments of intent.
Here’s a preview of our findings:
Business travel is now predictable
Business travel has moved beyond recovery into a steady, predictable rhythm driven by senior decision-makers who travel frequently and plan their own journeys.
Frequency drives value
This is a highly mobile audience with consistent travel patterns. Frequency isn’t occasional – it’s built into how they work.
Travelers control the booking journey
Today’s business traveler is not just a passenger – they are the decision-maker behind how travel is planned, booked and experienced.
Demand is event-driven
Business travel demand follows clear patterns tied to industry conferences, professional cycles and key calendar moments.
Value drives upgrade behavior
Today’s business travelers are cost-conscious – but not cost-averse.
Explore the full breakdown of behaviors, preferences and emerging trends shaping today’s business travel landscape and learn what this means for brands trying to reach these travelers. View infographic.