Buying or selling a home is stressful. One of the hardest – and most important – things real estate agents do is provide clients a framework and knowledge base that reduces uncertainty. Helping an increasing number of agents do this is Offerpad, a platform that provides cash offers and a range of other services. SmartBrief sat down with Offerpad founder and CEO Brian Bair to better understand how Offerpad’s technology platform partners with real estate agents.
SmartBrief: What do people least like about selling a home?
Brian Bair: After spending time in thousands of living rooms over the years, one thing is clear: selling a home comes with a lot of uncertainty. People worry about how long it will take, what price they’ll get, and how to time their next move. On top of that, showings can be stressful – having strangers walk through your home, often with little notice, adds even more pressure.
That’s exactly why we built Offerpad. It started with our cash offer – to bring more certainty and remove the usual contingencies. We give sellers greater control and convenience, including the flexibility to choose their own closing date to match their next move. And with a Customer Satisfaction Score of 91%, we know it’s exactly what sellers are looking for.
SB: What about when they’re buying?
BB: Uncertainty is still the biggest challenge. Sellers want to know exactly when they can close on their current home so they can confidently move forward with their next one. They also want peace of mind about the condition of the home they’re buying.
That’s where we come in. When Offerpad purchases a home, we inspect it thoroughly and complete the necessary renovations and repairs before it goes back on the market. Today, we’re one of the largest renovation companies in the country, and that operational scale allows us to deliver homes that meet a higher standard for the next buyer.
And because moving itself can be overwhelming, we include a free local move up to 50 miles when someone sells their home to us. It’s just one more way we’re simplifying the process and making it easier for people to make their next move.
SB: How do you support real estate agents managing the sale or purchase of a home?
BB: We value the critical role real estate agents play in helping customers buy or sell a home, and we built our business to work alongside them. In the last quarter, over one-third of our requests came from agents.
Through our Agent Partnership Program, we fairly compensate agents with a 3% fee on every closed transaction, and they can earn an additional 1% when listing eligible Offerpad homes.
But it’s not just about compensation. We also provide tools that help agents deliver great outcomes for their clients, whether it’s presenting a strong cash offer with flexible closing or showing a move-in-ready home. We’re committed to making the process smoother and giving agents more ways to succeed with their customers.
SB: How should agents incorporate Offerpad into their own processes?
BB: Prior to founding Offerpad, I was a top-producing agent, and I always focused on giving my clients as many options as possible. That’s the same philosophy we bring to our partnership with agents today.
For sellers who want to move quickly, avoid the uncertainty of the open market, or have more control over their timeline, Offerpad is a strong solution. Agents should think of us as a first step, before listing the home on the MLS. They can bring the home to us pre-MLS so we can evaluate it and provide a cash offer to present to their clients. It helps sellers understand their options from the start and choose the path that works best for them.
SB: It’s a tight market. Does that make your offering less attractive?
BB: In any market, sellers want clarity, control, and the ability to quickly understand their options. That’s exactly what we provide. With Offerpad, it takes just minutes to request a no-obligation cash offer.
Our offers are powered by proprietary data, machine learning, and real-time market insights – giving sellers a fast, informed view of what we may purchase their home for. They can schedule an inspection on their timeline, minimizing friction and creating a smoother experience. And once the contract is signed, our PriceLock kicks in, a commitment that the offer price won’t change, even if market conditions do.
Real estate agents can explore the Offerpad Agent Partnership Program at Offerpad.com/agents. Thousands of agents currently use the platform to present cash offers, streamline closings, and offer clients more control throughout the buying and selling process.