Business travel is evolving, and more professionals are embracing solo adventures. According to United Airlines, Google searches for “solo travel” have surged by 223% over the past decade, and United saw a 5% increase in solo travelers in 2024 compared to the previous year.
Solo business travel spikes from January to May and again from September to November, with Gen Z leading the trend (70% travel alone), followed by Millennials (65%) and Boomers (57%). Adventurous professionals aren’t afraid to explore new markets either — top solo travel destinations include China, Korea, Brazil, India, and Nigeria.
As the world’s largest airline, United offers unmatched access to nearly 70 destinations that no other major U.S. carrier serves, making it easier for solo travelers to expand their professional networks and explore global opportunities.
“We know our customers want to make memories all over the world and our goal is to help them do this as easily as possible – whether they’re traveling with a companion or flying solo,” said David Kinzelman, Chief Customer Officer for United.
United is committed to making solo travel seamless for business professionals with innovative technology and personalized support. Here’s how they’re helping travelers navigate their journeys with ease:
Smart navigation with personalized wayfinding
Navigating busy airports alone can be daunting. United’s Terminal Guide provides real-time, customized instructions for getting through the airport efficiently — from finding the ideal entrance to reaching the gate.
Real-time updates at your fingertips
Solo travelers need to juggle travel details with ease. United’s Live Activities for iPhone and Apple Watch delivers live flight notifications directly to the lock screen, eliminating the need to check the app constantly.
Effortless seat selection
Prefer a window seat? Need easy aisle access? United’s Seat Map feature lets travelers set their seating preferences, automatically upgrading them to a better seat if one becomes available.
AI-powered destination insights
United’s Hemispheres digital magazine now includes an AI-powered trip planning feature that provides recommendations for dining, accommodations, and activities at every destination United serves.
Explore and book with interactive search by map
Find the perfect destination for your next trip with United’s interactive destinations map. Compare flights based on departure city, budget, and travel interests such as business hubs, national parks, or cultural landmarks.
Never miss a connection with United’s connection saver
Missing a connection is one of the biggest stressors for solo travelers. United’s Connection Saver has helped over 725,000 customers make their flights in 2024 alone, ensuring smooth transitions between destinations.
Maximize miles and rewards for more solo adventures
With United’s free MileagePlus program, members earn miles that never expire, with international trips starting at just 20,000 miles each way. Money+Miles allows travelers to apply as little as 1,000 miles toward a ticket, making business travel more rewarding.
Insider tips from United employees: Mastering solo travel
United employees are seasoned solo travelers themselves. Their top tips include:
- Prioritize safety: Research destinations, stay aware of surroundings, and share your location with trusted contacts.
- Be culturally prepared: Learn about local customs and greetings before your trip.
- Plan, but stay flexible: Have a list of must-see places, but allow room for spontaneous experiences.
- Embrace the experience: Solo travel offers opportunities for self-reflection and growth.
- Download essential apps: Save on data by downloading key travel apps, including the United app, before departure.
Fly solo with confidence
Whether you’re traveling for business or pleasure, United is dedicated to making solo travel smooth, efficient, and rewarding. As National Plan a Solo Vacation Day approaches on March 1, there’s never been a better time to embrace the mantra: YOLO (You Only Live Once), Fly SOLO.
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