Industry News
SmartBrief Originals Insights, analysis and best practices.
Developing the right brand voice and brand tone

Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.

You've lost your sense of control. Now what?

When you lose a sense of control, how can you react? Here are the options, and why creating choice is your best bet.

How the specialty food industry is faring in the era of COVID-19

The Specialty Food Association's Summer Fancy Food Show was canceled amid COVID-19 this year, so the trade group is using a virtual event to help brands and buyers connect.

5 ideas for the hybrid classroom

Ideas for infusing real-world experiences into hybrid instruction

When you're angry with a team member, how do you approach it?

The most recent SmartBrief on Leadership poll: When you're angry with a team member, how do you approach it?

Do these 4 things to improve employee retention during the pandemic

Employee retention is different during this pandemic, and leaders need to act differentl, too. Read on and watch the video for more advice on keeping your talent.

Are the next great leaders hiding in plain sight?

Great talent isn't always noticed. Here's how leaders can correct this blind spot and promote deserving employees into higher roles.

Why crisis can provoke ideas and innovation

No crisis is a good thing. But how leaders and organizations react matters. Innovation and ideas can be birthed from crisis and chaos.

Top 10: Restaurant closures, a new grocer, PepsiCo’s sleep-supporting beverage

SmartBrief's food and beverage readers focused on stories about PepsiCo, restaurant closures and new grocer Jet Foods.

Leaders: Are you dedicated to the people you serve?

The shoe company Vans shows the power of treating customers and employees as partners in good times and bad.

When your gut no longer cuts it

Three ways we can lean towards strong decision-making, even when intuition can’t be counted on.

Meeting the challenges of COVID-19: Health insurance industry leaders outline pandemic priorities
Sponsored Content

A conversation with health insurance industry execs

This is how adversity can improve the way you think

The pandemic is a lot of things, but it can be an opportunity to redefine what we want out of life.

How to be a math teacher, even if you aren’t a “math person”

To overcome their own math anxiety, teachers don’t need to become math whizzes; they simply need to create an environment where mistakes are okay.

The way forward: What consumers are cooking at home

Consumers’ craving for restaurant food provides an opportunity for innovation in the grocery channel -- whether through meal bundles on the perimeter or restaurant favorites and global flavors in the frozen aisle.