Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.
When you lose a sense of control, how can you react? Here are the options, and why creating choice is your best bet.
The Specialty Food Association's Summer Fancy Food Show was canceled amid COVID-19 this year, so the trade group is using a virtual event to help brands and buyers connect.
Ideas for infusing real-world experiences into hybrid instruction
The most recent SmartBrief on Leadership poll: When you're angry with a team member, how do you approach it?
Employee retention is different during this pandemic, and leaders need to act differentl, too. Read on and watch the video for more advice on keeping your talent.
Great talent isn't always noticed. Here's how leaders can correct this blind spot and promote deserving employees into higher roles.
No crisis is a good thing. But how leaders and organizations react matters. Innovation and ideas can be birthed from crisis and chaos.
SmartBrief's food and beverage readers focused on stories about PepsiCo, restaurant closures and new grocer Jet Foods.
The shoe company Vans shows the power of treating customers and employees as partners in good times and bad.
Three ways we can lean towards strong decision-making, even when intuition can’t be counted on.
A conversation with health insurance industry execs
The pandemic is a lot of things, but it can be an opportunity to redefine what we want out of life.
To overcome their own math anxiety, teachers don’t need to become math whizzes; they simply need to create an environment where mistakes are okay.
Consumers’ craving for restaurant food provides an opportunity for innovation in the grocery channel -- whether through meal bundles on the perimeter or restaurant favorites and global flavors in the frozen aisle.