Insurance: SmartBrief Originals
How life insurers can tap into the power of digital marketing
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How life insurers can tap into the power of digital marketing

To make personal connections with potential life insurance customers, marketing teams are leveraging data and analytics to shape their conversations.

Optimizing your digital marketing to reach insurance shoppers
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Optimizing your digital marketing to reach insurance shoppers

Insurers can reach the right customers through data-driven tools that compliment marketing efforts across channels

Make your marketing dollars work harder: How to use triggers to reach active insurance customers
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Make your marketing dollars work harder: How to use triggers to reach active insurance customers

Use acquisition and retention triggers to reach consumers looking for insurance and improve your marketing

As the internet of things becomes more fully realized, there are new possibilities for insurable transactions, and insurers must determine how they will participate in the new world of risk.

Hurricane
Hurricane

The cost of Harvey, a tougher Fed, and the correlation between CDOs and career risk