Baby boomers and the silent generation have become an aging collective of consumers seemingly forgotten in food culture, passed over in favor of the new generations du jour: millennials, Gen X and Gen Z.
The foodservice industry is succeeding in driving consumer and investor enthusiasm for healthy, sustainable food options that emphasize plants over animal proteins, according to the 2017 Menus of Change Annual Report.
Industry executives recognize the transformative power of health and wellness in shaping their business but grapple with how to leverage health and wellness as the foundation for building competitive distinction.
Gen Z is garnering its own cultural spotlight as it surpasses millennials and boomers. Technology and exercise are important aspects of their culture that marketers will have to consider when engaging them with food products and packaging.