SmartBrief Originals
Best practices, case studies and practical tips for Health Care Professionals.
Pricing for profitability in the new MedTech ecosystem
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How to price your MedTech products

Orchestrating better product positioning along the entire MedTech lifecycle
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How to position your MedTech product

Helping families find hope again after Hurricane Michael

A one-day camp was therapeutic for families affected by Hurricane Michael.

Loneliness: An increasingly recognized health problem

It's not just patients who are affected. Health care providers themselves are increasingly struggling with loneliness and its consequences.

Responding to Regulatory Headwinds Buffeting the MedTech Industry
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Regulatory challenges in the medical device industry

How nutrition education is changing

How nutrition education is changing in the classroom and cafeteria at K-12 schools

Why MedTech Leaders Are Focused on Operational Excellence – Steps Forward.
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Achieving operational excellence in a changing MedTech environment

Health care must-reads: Competition, affordability and innovation

What’s trending? From the Cayman Islands to the HCSC-Anthem merger, don’t miss these most-read stories.

Health care must-reads: Alexa’s future in health care and startups’ tech-first focus

What’s trending? From US drug importation to MD Anderson, don’t miss these most-read stories.

Health care must-reads: Consolidation, low-value drugs, competition and big business

What’s trending? From specialization to hospital pharmacies, don’t miss these most-read stories.

Health care must-reads: Cadillac tax, high prices and AI

What’s trending? From patient experience to nonclinical tasks, don’t miss these most-read stories.

Editor’s take – Health care and life sciences: Price transparency, measles and continued disruption

Health care costs, antivax sentiment and Amazon remain in the spotlight.

Health care must-reads: 40 under 40, how to grow and a Midwestern powerhouse

What’s trending? From executive orders to nontraditional partners, don’t miss these most-read stories.

What’s trending? From the health care executive order to Uber Health, don’t miss these most-read stories.

Physician advising pregnant couple
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Many women low on key nutrient during pregnancy