SmartBrief Originals
Best practices, case studies and practical tips for Health Care Professionals.
Digital marketing in health care

Health care organizations that provide timely, relevant industry updates will position themselves well as an essential resource for their customers.

DTC testing
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How health plans can limit inappropriate DTC testing

Medical imaging practice
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Radiotracer infiltration is a silent, but potentially serious, problem in PET/CT imaging, but technology offers a solution.

Medical imaging practice
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When imaging practices know their rates of radiotracer infiltration, they can take action to improve patient care.

Rationalize your plan’s approach to risk adjustment
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Accurate submissions allow the health plan to maximize revenue, but plans often don't have the right technology in place.

The new health care consumer is here to stay
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Health plans that invest in decision support technology will connect and get consumers into the right plans for them.

Educated, engaged patients, better diabetes outcomes
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Education is a key aspect of chronic disease care, and patients with diabetes need it at 4 key times.

How longitudinal analysis can boost payment integrity programs
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When data mining programs take a broader view at claims, the health insurance overpayment problem shrinks.

The importance of digital marketing in health care

Collaboration on data analytics
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Overpayment identification is not the place for a one-size-fits-all solution.

Physician talking with patient
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It's a dynamic time in health care, and providers that leverage the right tools and tech won't get left behind.

Use big data to fight fraud
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Fraud, waste and abuse is a costly problem in health care, but data, analytics and AI could turn the tide.

SmartBrief health care trends

Health care is changing fast, but marketers who stay on top of these key trends will remain relevant.

Active senior couple
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Osteoarthritis bracing options are getting better, but reimbursement doesn't always support patient choice.