SmartBrief Originals
Best practices, case studies and practical tips for Health Care Professionals.
Medical imaging practice
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When imaging practices know their rates of radiotracer infiltration, they can take action to improve patient care.

Rationalize your plan’s approach to risk adjustment
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Accurate submissions allow the health plan to maximize revenue, but plans often don't have the right technology in place.

The new health care consumer is here to stay
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Health plans that invest in decision support technology will connect and get consumers into the right plans for them.

Educated, engaged patients, better diabetes outcomes
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Education is a key aspect of chronic disease care, and patients with diabetes need it at 4 key times.

How longitudinal analysis can boost payment integrity programs
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When data mining programs take a broader view at claims, the health insurance overpayment problem shrinks.

The importance of digital marketing in health care

Collaboration on data analytics
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Overpayment identification is not the place for a one-size-fits-all solution.

Physician talking with patient
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It's a dynamic time in health care, and providers that leverage the right tools and tech won't get left behind.

Use big data to fight fraud
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Fraud, waste and abuse is a costly problem in health care, but data, analytics and AI could turn the tide.

SmartBrief health care trends

Health care is changing fast, but marketers who stay on top of these key trends will remain relevant.

Active senior couple
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Osteoarthritis bracing options are getting better, but reimbursement doesn't always support patient choice.

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How supplemental OTC can engage consumers, improve retention and set health plans apart

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How an end-to-end purpose-built MA enrollment solution can improve market share and the consumer experience.

O&P professional at work

How a dynamic health care landscape and technological advancements are reshaping O&P practice

How identity verification can prevent millions in losses to enrollment fraud
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Health plans that build identity verification into a systematic fraud prevention approach can stop enrollment fraud before it has an impact.