Brands & Campaigns: SmartBrief Originals

1-800-Flowers is making a big play with bots, voice and AI to make consumers happy, no matter what the occasion.

Michael Brenner, CEO of Marketing Insider Group and co-author of "The Content Formula," discusses content ROI and the value of authenticity on social media.

"There’s a science behind what kind of content does well online and there are factors you can influence that will affect your content’s shareability"

Many social media experts believe that video will be one of the most important marketing trends of 2016.

Pinterest has broaden its reach to businesses, making it much more than just a place where young users, mostly women, post pins about their passions, projects, crafts, and hobbies.

Are your social media marketing strategies producing poor results? Maybe you’re “cooking” and “serving” your content wrong.

Customer service disasters can strie at any moment. Many companies believe it won’t happen to them. The truth is that you can never know.

Traditional brand mascots are going extinct. Brands must innovate to stay relevant.

The fast pace of digital media has had ripple effects on every aspect of marketing, including the company rebrand. Brand Zoo's Phil Battat talks strategy.

Social media can be an incredibly useful tool for companies, but usage needs to be regulated and monitored to avoid agitating your customer base.