Industry News
Events: SmartBrief Originals
The future of events: B2B marketers weigh in-person vs. virtual attendance
The future of events: B2B marketers weigh in-person vs. virtual attendance

Many marketers are optimistic about the prospects of once again attending in-person events, and yet, many others still plan to stick with virtual conferences and shows. So what does the future hold for events?

2021 Best of The West event recap
2021 Best of The West event recap

Some of the biggest advertising agencies gathered at Best of the West to discuss how they’re dealing with changing consumer media habits, technology trends and privacy laws.

10 tips you need to host a successful virtual event
10 tips you need to host a successful virtual event

RaffertyWeiss Media’s Patrick Rafferty offers 10 tips for event organizers to create and host successful virtual events.

3 takeaways from NRF Big Show: A human touch, sustainability and the changing role of tech
3 takeaways from NRF Big Show: A human touch, sustainability and the changing role of tech

Tens of thousands of attendees headed to NYC for NRF's Big Show this year. Read about the three biggest trends from the show.

From industry giant to rising startup: CPGs make genuine connections between brands and consumers
From industry giant to rising startup: CPGs make genuine connections between brands and consumers

Executives from P&G and oral care startup Hello Products talked to attendees at Retail's Big Show about how the way they approach advertising and talk to consumers has changed in the era of DTC.

Marketing, data tips from Pinterest, YouTube, SRAX
Marketing, data tips from Pinterest, YouTube, SRAX

Mike Driehorst highlights presentations by Pinterest, YouTube and SRAX representatives during the recent IAB Direct Brand Summit in NYC.

Advertising Week report: Viewability alone can't predict ad effectiveness
Advertising Week report: Viewability alone can't predict ad effectiveness

At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.

#NRPAConference: How to make your program surveys smarter
#NRPAConference: How to make your program surveys smarter

Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.

If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.

3 themes to take from Retail’s Big Show into 2019
3 themes to take from Retail’s Big Show into 2019

From keynote addresses, to educational sessions, to the EXPO floor, read about three of the biggest takeaways from NRF 2019: Retail's Big Show.

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