Events: SmartBrief Originals
Advertising Week report: Viewability alone can't predict ad effectiveness
Advertising Week report: Viewability alone can't predict ad effectiveness

At Advertising Week, Ryan McConville shared findings of a study that looked at ads across four platforms. The results revealed that the most viewable ads were often the least effective.

#NRPAConference: How to make your program surveys smarter
#NRPAConference: How to make your program surveys smarter

Customer surveys are usually flawed, but they don't have to be. The 2019 NRPA Annual Conference offers some tips.

If you’re spending the time and money to attend a conference, make sure you walk away with great new contacts and sales leads. Jessica Thiefels offers several ideas to do exactly that – while making an impact on everyone you meet.

3 themes to take from Retail’s Big Show into 2019
3 themes to take from Retail’s Big Show into 2019

From keynote addresses, to educational sessions, to the EXPO floor, read about three of the biggest takeaways from NRF 2019: Retail's Big Show.

Shelly Palmer sheds light on why CES 2019 is not just a window into the future for consumer brands but also a must-see experience for business-to-business marketers.

Amazon, AI and customer experience: Tech trends from Shop.org 2017
Amazon, AI and customer experience: Tech trends from Shop.org 2017

From Amazon, to AI, to customer experience, read about the trends from Shop.org 2017.

Conference
Conference

The content surrounding events is as valuable as the events themselves in driving sales, engagement and relationships.

Bumble isn't content with being a different type of dating site. It wants to be the place you go for connections of any type, even in business.

Ken Wheaton
Ken Wheaton

Ad Age and Time are teaming up for an in-depth look at how the 2016 U.S. presidential elections are shaping up.