Marketing Strategy: SmartBrief Originals

Mobile Posse's Greg Wester explores: From hardware to software, where will the next battleground be?

Tomer Tagrin asks: Is brand authenticity disrupting advertising?
Tomer Tagrin asks: Is brand authenticity disrupting advertising?

In this social media-powered generation of consumers, brands need to cultivate a persona that embraces authenticity. Yotpo’s Tomer Tagrin details just how important this is, while offering three ways to promote brand authenticity.

Mythic Chief Marketing Officer Taylor Bryant writes that the wellness debate is too often focused on social media opinions, and explores how science can win the wellness marketing battle.

Mobile-first strategy is really about cross-platform experience
Mobile-first strategy is really about cross-platform experience

"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.

The best engineers for a marketing organization combines soft skills and technical abilities.

Self-confidence is key for entrepreneurs looking to jump-start a new business.

Construction companies frequently market their commitment to safety and ability to finish projects on time. In today's market, it takes more than that to stand out.

How to use content to drive sales -- without the hard sell
How to use content to drive sales -- without the hard sell

To create content that engages readers and builds relationships with clients, brands should focus on educating their target audience rather than making a sales pitch.

Social media marketers should create campaigns that focus on story, dialogue and visuals to attract users' attentions.

The most successful logos are often the simplest. Try creating your own by finding an icon that represents your brand and is easy to duplicate.