Research: SmartBrief Originals
What do influencers want in brand relationships?
What do influencers want in brand relationships?

CEO Abbi Whitaker of The Abbi Agency’s pulls findings from her agency’s in-depth interviews of 50 social media influencers and explains how brands can incorporate more empathy into their influencer relations and build trust with the social media stars.

China has evolved from e-commerce toward social commerce thanks to platforms that rewards consumers with volume discounts when they buy in groups. Learn how and why group buying might be the future of online shopping in the U.S. through this case study.

Social media
Social media

The old adage that old media is dead or dying is completely false thanks in large part, ironically, to its phenomenal success on social media.

Girl listens to audio on headphones
Girl listens to audio on headphones

To help marketers reach this demographic, the 3AF has released a report that dives into the media consumption habits of Asian Americans.