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SmartBrief Insights: SmartBrief Originals
Association marketing strategies must adapt during COVID
Association marketing strategies must adapt during COVID

Learn how your association can shift its marketing strategy to reach new audiences during this challenging time.

Digital marketing’s effectiveness during the coronavirus
Digital marketing’s effectiveness during the coronavirus

A resource for brands to better understand what audiences are gravitating toward amid the coronavirus crisis. Original research by SmartBrief.

B2B marketing automation platforms: Making the right choice
B2B marketing automation platforms: Making the right choice

Choosing the right B2B marketing automation platform for your company can be difficult. SmartBrief provides best practices for navigating the situation.

Survey Report: Landing Page Habits of Marketers
Survey Report: Landing Page Habits of Marketers

In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.

3 Tips to Optimize Your Digital Ad Campaign
3 Tips to Optimize Your Digital Ad Campaign

Best practices for getting the most from your digital ad campaign, from SmartBrief marketing analyst Alex Pavelich

How to create a landing page that converts
How to create a landing page that converts

A look at the main drivers of landing pages that convert

5 tips for optimizing your Facebook campaign
5 tips for optimizing your Facebook campaign

Are you getting the most from your Facebook efforts? Here are some tips to give it a boost.