Industry News
SmartBrief Insights: SmartBrief Originals
Digital marketing’s effectiveness during the coronavirus
Digital marketing’s effectiveness during the coronavirus

A resource for brands to better understand what audiences are gravitating toward amid the coronavirus crisis. Original research by SmartBrief.

B2B marketing automation platforms: Making the right choice
B2B marketing automation platforms: Making the right choice

Choosing the right B2B marketing automation platform for your company can be difficult. SmartBrief provides best practices for navigating the situation.

Survey Report: Landing Page Habits of Marketers
Survey Report: Landing Page Habits of Marketers

In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.

3 Tips to Optimize Your Digital Ad Campaign
3 Tips to Optimize Your Digital Ad Campaign

Best practices for getting the most from your digital ad campaign, from SmartBrief marketing analyst Alex Pavelich

How to create a landing page that converts
How to create a landing page that converts

A look at the main drivers of landing pages that convert

5 tips for optimizing your Facebook campaign
5 tips for optimizing your Facebook campaign

Are you getting the most from your Facebook efforts? Here are some tips to give it a boost.