SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Mobile-first strategy is really about cross-platform experience

"Mobile-first" doesn’t mean "mobile-only." It means assuring a continuity of experience between the mobile device, the desktop and the physical store. Read more.

The best engineers for a marketing organization combines soft skills and technical abilities.

IoT and the elderly

How tech is letting seniors live more independent lives.

Major breaches, new attack methods and new approaches for cyberdefense

Major data breaches, new types of attack methods and a presidential candidate's hacker past are among the top cybersecurity stories of the first quarter of 2019.

Editor's take: Telecom

Telecom mergers and acquisitions, the movement toward 5G and advances in hardware and services were among the top stoiries of Q1. Find out what's coming next.

Antronix looks back on 40 years, explores what's next for cable broadband
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In this Q&A, Antronix exec Neil Tang talks about how cable broadband has changed, what’s next and how Antronix has tackled new challenges and industry evolution for 40 years.

Self-confidence is key for entrepreneurs looking to jump-start a new business.

Brands of all sizes are impacted by online reviews. In this second of a two-part series, Anvil Media’s Kent Lewis looks at when and how to respond to online reviews, including negative or undesirable reviews.

Brands of all sizes are impacted by online reviews. In this first of a two-part series, Anvil Media’s Kent Lewis looks at creating an effective foundation to manage and monitor reviews.

Scalable tech, reaching shoppers and a tight labor market

From scalable tech tools to engaging with shoppers, read SmartBrief's retail editor's take on the latest trends in the news.

China has evolved from e-commerce toward social commerce thanks to platforms that rewards consumers with volume discounts when they buy in groups. Learn how and why group buying might be the future of online shopping in the U.S. through this case study.

Construction companies frequently market their commitment to safety and ability to finish projects on time. In today's market, it takes more than that to stand out.

How to use content to drive sales -- without the hard sell

To create content that engages readers and builds relationships with clients, brands should focus on educating their target audience rather than making a sales pitch.

Quality data and human insights lead to better marketing decisions
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In this Q&A, a Pathmatics exec discusses the changing ad landscape, innovation and the importance of real-time data with a human element.