Part 2: Drive more conversions via Facebook Ads with an in-depth look at Pixel optimization by Audience Development Manager, Evan Lauterbon.
CEO Abbi Whitaker of The Abbi Agency’s pulls findings from her agency’s in-depth interviews of 50 social media influencers and explains how brands can incorporate more empathy into their influencer relations and build trust with the social media stars.
In this second of a three-part series, Anvil Media’s Kent Lewis lays out a framework for creating an influencer marketing program.
Ahead of her upcoming appearance at Advertising Week in New York City, General Motor’s Global Chief Marketing Officer Deborah Wahl sat down to talk about connected TV, personalization, how technology is changing the customer experience and more.
Part 1: How to get the most out of your social marketing budget by Audience Development Manager, Evan Lauterborn.
In this first of a three-part series, Anvil Media’s Kent Lewis looks at the current state of influencer marketing, its challenges, working with influencers, and potential for growth.
Azoya USA’s Franklin Chu looks how US retailers in Hong Kong can continue to sell during the current unrest. These are lessons that retailers can apply during most any civil unrest.
As the DTC space has matured, brands have figured out how to use business-to-business targeting techniques to effectively build relationships with their customers.
Jessica Thiefels details five key Google ranking factors that can help improve your website’s SEO.
Marketers can be daunted by the overwhelming amount of the technology options available to date. MediaNet’s Julia Amorim details a three-step approach for marketers to evaluate the right martech opportunities to gain competitive advantage.
Read SmartBrief's marketing & advertising editor's take on the latest trends in the news.
Read SmartBrief's retail editor's take on the latest trends in the news – from how brick-and-mortar is shaping up in Q2, to how retailers are approaching innovation so far this year.
Drop signal conditioning is a key part of delivering quality service to customers. Read about why plug-ins are a cost-effective option that allow operators to meet customer demand, and what plug-in options you should be considering.
ultimate challenge for experience designers is to connect ecosystems, capitalizing on the increased speed of personalized search, choice and transaction that mobile devices allow.
Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.