SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Customer retention: The next frontier for CMOs

Customer retention can be a small change with major impact. And yet, many CMOs don’t champion retention as a top priority even though it plays a large part in their long term success.

5 tools to create engaging content with automation

Sam Meensian of USA Business Insurance looks at five tools marketing automation tools that can help you create better content – faster.

It’s not personal. It’s private.

Thunder Experience Cloud’s Ka Mo Lau explores common notions of how much ownership we have of our personal data, including a word of caution: “We cannot continue to expect control over data we’re giving away freely.”

Playing the community game

How marketers and developers can create, guide and find advantages in mobile gaming communities


Invoca’s Gregg Johnson explores the importance of emotional intelligence when using automation.

What Amazon and Alibaba can teach other retailers about investing in offline retail expansion.

Q&A: How 10G will bring cable broadband to the next level
Sponsored Content

In this Q&A, Antronix's president discusses the evolution to 10G, its challenges and benefits and how this technology platform will be more cost efficient and scalable.

Leighton Interactive’s Travis McGinnis narrows an expansive list of SEO tools down to the three powerhouses most effective for organic search strategy.

AUDIENCEX’s Lauren Hutton explores the process and questions to ask to find the right DSP partner.

Azoya USA’s Franklin Chu looks into the Chinese retail market and offers lessons and tips that US retailers can use, including use of QR codes, social commerce and the role influencers.

Aqfer’s Marc Sabatini explores how companies can awake from the data integration nightmares they face, and says, “It only takes a change in approach and operating philosophy” to do so, thought “sometimes, that’s a bigger challenge.”

Stories Company’s Kory Grushka says we can’t take PowerPoint presentations for granted and offers a three-step approach for creating the right framework for your next one.

Most marketers will most likely see the extinction of Nielsen ratings during their careers. So, after accepting that a common currency isn’t coming, what can marketers do? Dataxu’s Raymond Dooley explores those answers.

Survey Report: Landing Page Habits of Marketers

In January, SmartBrief surveyed its marketing and advertising audiences to learn more about marketers’ habits and attitudes towards digital lead generation and, specifically, landing pages.

Allen Adamson and Barton Warner explore how “grit” is the secret sauce for companies and organizations for successful brand innovation.