SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Failure to implement marketing tactics and analytics effectively can prove troublesome for brands.

The best logos are timeless - but incorporating some design trends can make a brand stand out in a crowded marketing space.

When it comes to politics, is a brand trying to win PR points by commenting on some controversial government policy, or does it want to advance a social cause in alignment with its values?

Many organizations are looking to agencies to provide skill sets not core to the team, as well as to quickly scale as needs or opportunities emerge -- without being locked into permanent overhead.

Home sweet home: Moving real estate and rental listings into the digital era
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Digital and mobile technology permeate nearly every facet of consumers’ lives – are you applying this to your potential renters? Read about how digital tools like Facebook Marketplace can help you improve your real estate business.

Best practices for getting the most from your digital ad campaign, from SmartBrief marketing analyst Alex Pavelich

Rebranding and trends in TV and video advertising led SmartBrief's top-clicked media, technology and advertising stories for Q3

From business owner to mobile marketer: How mobile tools put small business success at your fingertips
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In this Q&A, Facebook exec Emma Rodgers talks about how time- and resource-strapped small business owners can set themselves up for mobile marketing success.

With the right platform, a solution can deliver B2B ad impressions to specific accounts at scale.

Quarterly recap: most-clicked retail stories

Read about the biggest news and trends from SmartBrief's Q3 coverage of the retail industry.

Ad fraud is becoming increasingly pervasive in mobile advertising -- a critical channel for advertisers in 2018 -- and it’s not just growing, it’s evolving too.

Social media is a powerful, fighting force in the world of digital advertising and marketers must stay alert to the coming changes on the horizon and make the necessary adjustments to stay relevant.

Modern marketers need carefully considered strategies and data, not just tools and technology, to implement successful digital marketing.

Where do segmentation clusters fit in in the new world order of micro-audience targeting?

Rethinking retail ahead of the holiday shopping season
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In this interview, Toshiba exec Fredrik Carlegren talks about brand authenticity, bringing tech into stores and new consumer research ahead of the holidays.