SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.

Predictive marketing utilizes segmentation, machine learning and automated triggers to send the most effective email content for each shopper to ultimately convert more sales.

How retailers can fill in the gaps of today’s customer experience

Consumers have a lot of demands in today's digital shopping environment, but sometimes meeting them is easier said than done. Where does that leave retailers? A new report from SmartBrief found out.

Understanding the consumer standpoint when it comes to data and privacy is vital bridging the consumer trust gap that currently exists.

Podcasting is seeing a resurgence due to listening through mobile devices and smart speakers. Brands can enter the market relatively inexpensively and should consider this engaging form of content marketing.

Blockchain holds a lot of potential for the online advertising industry and will lead to more secure, trustworthy transactions and engagements.

Television watching is not dying out -- it is evolving and marketers should tap the technology available to reach new audience segments more effectively.

With offensive events going viral, brands have to enable employees through knowledge to always have the brand's values at the forefront.

Brands need a refresh every three years, or sooner, to keep up with changing technologies and consumer preferences.

Connecting with an audience through live events is effective but takes the right teams, technology and targeting to succeed.

Playable ads are the next big thing for gaming, but are they ready for marketing primetime?

Artificial intelligence can make brand campaigns better and more effective.

The power of infographics

Why infographics should be part of your content-marketing strategy—and how to do them right.

With a lower price point than major, Walmart's approach to streaming content looks to target rural consumers - but is the strategy a winning one?

With cheaper goods and a large bankroll to get things started, leading Chinese e-commerce sites Alibaba and JD.com could make a splash in America and give giants like Amazon stiff competition.