DISQO’s David Grabert takes a look at the data “war” between Apple and Facebook and concludes “the industry has little choice but to communicate better and to broker a new deal with consumers around their data.”
AdQuick’s Matthew O’Connor offers a refresher on about 20 terms often used in out-of-home media. It’s a look that’s helpful whether you’re a newbie or a veteran in the OOH industry.
Want to make remote work more efficient? It’s time to leverage marketing automation. Attrock’s Gaurav Sharma explains how marketing automation can help your business grow.
Alto New York’s Genevieve Hoey and Tara Fray make the case for B Corporations and why real change will come from brand activism when big brands take the lead.
RaffertyWeiss Media’s Patrick Rafferty offers 10 tips for event organizers to create and host successful virtual events.
Tremor Video’s Stephanie Scheper details how retailers can effectively use connected TV during the holiday shopping season.
Zen Media CEO and founder Shama Hyder talks in this Q&A about how brands can benefit from adding livestreaming videos to their marketing mix.
Azoya’s Franklin Chu look at how the coronavirus pandemic as changed China’s retail market, and how those changes in consumer behavior could affect the US and global retail markets in 2021.
Anvil Media’s Kent Lewis gazes into his crystal ball to see four trends in digital marketing we can expect for 2021.
Bailey Lauerman’s Kathleen Al-Marhoon talks with several influencers about trends they see for the holiday shopping season and what they’re hearing from brands.
Wrapify’s James Hellers looks how the out-of-home industry has recently rebounded during the coronavirus pandemic as people have ventured out more. He also looks at the major growth that’s to be expected once a COVID-19 vaccine is approved.
Optoro's Larisa Summers discusses retail changes spurred by the pandemic and building brand loyalty.
Leslie Hand of IDC Retail and Financial Insights looks forward to what retailers should focus on in 2021.
Qlik's Poornima Ramaswamy talks about how this year changed the game for retailers and how data and analytics can help them succeed now and in the future.
Terakeet’s Corey Mallonee says investing in search and SEO is especially critical now during the pandemic and ahead of the holidays. Learn how SEO can align your team’s marketing efforts.