Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
Opinion: 3 Ways audio OOH can generate revenue

Vibenomics' Paul Brenner makes the case for audio out-of-home media, noting that it's "a natural extension of other forms of audio."

Q&A: Walmart Media Group exec talks omnichannel marketing, transparency in retail advertising
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Walmart Media Group's Stephen Howard-Sarin discusses the omnichannel shopping shift and how marketers can adjust their strategies to keep up with the trend.

2020 may be “tipping point” for brand purpose cultures

Three brand purpose experts discuss how the Black Lives Matter movement and related social justice issues this year could be a tipping point and how companies can create a brand purpose culture.

Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19
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Q&A: How StoreForce’s workforce management solution helped specialty retailers navigate COVID-19.

Can brands bring more racial equity to America’s national pastime?

Superfly’s Chad Issaq calls on MLB to bring more diversity to America’s national pastime -- and offers ways to make that happen.

B2B content marketing tactics to increase your content ROI: Part 2

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part two of a two-part series to ensure the success of your content marketing initiatives.

B2B content marketing tactics to increase your content ROI: Part 1

Want to learn expert techniques to increase your B2B content marketing ROI? Check out this part one of a two-part series to ensure the success of your content marketing initiatives.

Association marketing strategies must adapt during COVID

Learn how your association can shift its marketing strategy to reach new audiences during this challenging time.

How luxury brands use celebrity influencers to attract Chinese millennials

Global luxury brands are hiring younger celebrity spokespeople to target China's millennials, who account for an increasingly large portion of luxury sales. Azoya’s Franklin Chu explores this trend and how luxury brands can reach these Chinese consumers.

The Best Cybersecurity Certifications You Can Take Right Now

Looking to upskill your way into better cybersecurity competency? Here are the top cybersecurity certifications you should know about.

Developing the right brand voice and brand tone

Devon Delfino compares the difference between brand voice and brand tone, and businesses can develop the proper tone for their brand voice.

How to optimize your visual content marketing strategy

Images often have more impact on your target audience than any other piece of content. Here’s how to upgrade your visual content marketing strategy.

COVID-19 changed consumer behavior and marketing strategy

Anvil Media’s Kent Lewis explores five impactful changes in consumer behavior caused by the coronavirus pandemic – and how marketers should react and adapt to them.

Marketing during COVID-19: Doing nothing is not an option

Wrapify’s James Heller offers three reasons why marketers won’t pause activities as many did in the spring should another wave of COVID-19 rollback opening plans. Instead, they will use data-driven marketing and even try new tactics to maintain business.

eBay Advertising survey: COVID's online shopping boost likely to continue through holidays
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Nearly two-thirds of eBay shoppers will spend the same or more on holiday shopping this year. Learn more about this, and how the pandemic-driven shift to online shopping will come into play during the holidays, when consumers will start shopping and more.

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