EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.
MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."
SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.
About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.
Cable broadband has seen many changes and transitions through the years. What does it take to be successful in such an environment? Leaders from Antronix talk about how the company has been successful over 40 years, and what's in store for the industry.
Azoya USA’s Franklin Chu looks at the different strategies Alibaba, JD.com and Pinduoduo are using to win over these customers in less-developed areas and lessons US retail companies can apply to reach Chinese consumers hungry for their products.
The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?
SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.
To grow your brand, you need to find ways to improve your digital marketing ROI. Attrock’s Gaurav Sharma offers some innovative methods through which you can do so.
StrawberryFrog’s Chip Walker looks at why trying to be ‘different’ can be counterproductive — and what brands can do instead.
While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”
RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.
MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.
SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.