Industry News
SmartBrief Originals
Best practices, case studies and practical tips for social media and digital marketers.
The third-party cookie is dead. Why adtech needs optimism now more than ever

EMX CEO Michael Zacharski explains the link between optimism and innovation and why adtech shouldn’t mourn the third-party cookie. He also offers advice on creating an optimistic mindset.

Adapting digital strategies for a cookieless world

MediaNet CEO Julia Amorim takes a strategic view of a "cookieless world" and three steps for a "viable way forward for marketers."

Addressable TV advertising: Seeing opportunities, striking a balance

SmartBrief Telecommunications Editor Isabel Kunkle explores how addressable TV can effectively be used by marketers while balancing privacy for viewers.

IoT Security Flaws Are Putting Your Business at Risk

About half of all IoT devices connected to business networks are consumer devices. Many of these devices have little or no protection and are used in both personal and business settings.

Q&A: Antronix execs on 4 decades of change, adaptation and success in cable broadband
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Cable broadband has seen many changes and transitions through the years. What does it take to be successful in such an environment? Leaders from Antronix talk about how the company has been successful over 40 years, and what's in store for the industry.

Leading e-commerce market expands its reach

Azoya USA’s Franklin Chu looks at the different strategies Alibaba, JD.com and Pinduoduo are using to win over these customers in less-developed areas and lessons US retail companies can apply to reach Chinese consumers hungry for their products.

The Iowa Caucus App and Nevada: A Cybersecurity Perspective

The Iowa Caucus app disaster has raised numerous concerns about the security risks of online voting. What implications will this have for the Nevada caucuses?

Why agencies should include newsletters in their media buys

SmartBrief outlines the myriad benefits to newsletter advertising, specifically for ad agencies.

5 ways to boost your digital marketing campaign ROI

To grow your brand, you need to find ways to improve your digital marketing ROI. Attrock’s Gaurav Sharma offers some innovative methods through which you can do so.

Is trying to be ‘different’ actually killing your brand?

StrawberryFrog’s Chip Walker looks at why trying to be ‘different’ can be counterproductive — and what brands can do instead.

How marketing personalization should evolve

While personalization is key in marketing, it can go too far at times. Invoca’s Laura Schierbel looks at how marketers can go beyond targeting and “translate data into a more human experience.”

Voice Tech Zeitgeist: Super Bowl ads reveal our complex, ever-evolving relationship with AI

RAIN’s Eric Turkington explores how Amazon, Google and Coca-Cola incorporated voice AI into their Super Bowl advertising campaigns.

3 pitfalls marketers should avoid in 2020

MediaNet CEO Julia Amorim uses her perspective in examining the past decade and details three mistakes that the marketing industry should avoid in 2020.

Insights From a Cybersecurity and Anti-Fraud Startup

SmartBrief's exclusive interview with Adam Rogas of NS8, on being CEO of an e-commerce anti-fraud startup.

A Glimpse into the Future of Cybersecurity

SmartBrief's exclusive interview with Steve Morgan of Cybersecurity Ventures & Cybercrime Magazine, on the future of Cybersecurity.

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