SmartBrief’s “While You Were Working” Newsletter Reaches 100K Subscribers
Daily news service sets new record in subscriber growth and engagement since October launch
WASHINGTON--(BUSINESS WIRE)--Today, While You Were Working, the news-of-the-day digital publication from SmartBrief, reached 100,000 total subscribers.
While You Were Working has set a new record in newsletter growth and subscriber engagement for SmartBrief, and continues to gain hundreds of new subscribers every day.
"We set out to create a single newsletter that would appeal to our entire community of 6 million readers,” said Andrew Buchholz, Product Marketing Director at SmartBrief. “With more than 100,000 subscribers to While You Were Working SmartBrief since October, we seem to be on the right path. Sean McMahon, editor of the publication, has a knack for delivering the news in a personal and fun way, which is really resonating with our readers. Given the rapid growth and high engagement from readers, we are excited about the future of While You Were Working."
Created to meet the growing demand for news-of-the-day content, While You Were Working SmartBrief is tailor-made for readers who are limited on time, but want to stay up-to-date on news from the worlds of business, technology, education, cultural trends and beyond.
“While You Were Working taps into the growing desire people have these days for news sources that leave them feeling informed, but not infuriated. There are interesting, important and fun stories happening every day that aren't plastered all over cable news. While You Were Working covers those stories and helps readers understand why they matter,” said Sean McMahon.
Serving nearly 6 million senior executives, thought leaders and industry professionals, SmartBrief is the leading digital media publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with leading trade associations, professional societies, nonprofits and corporate entities.