SmartBrief Launches B2B Advertising Product for Social

SmartSocial provides platform to reach qualified decision-makers on Facebook and Instagram
using first-party data

WASHINGTON, D.C. – On Tuesday, March 27, SmartBrief announced the launch of an advertising service that enhances B2B marketers’ access to business leaders and professionals through Facebook and Instagram with the benefit of qualified, first-party data. SmartSocial delivers the high engagement of SmartBrief advertising, through its nearly 200 subscription-based publications, and provides an integrated approach in reaching the same subscribers through social media.

While B2B buyers are among the nearly 2 billion monthly active users of Facebook, its B2C advertising platform is based largely on user interests and profile data, making it difficult to qualify a B2B campaign’s reach. SmartSocial uses self-reported data – including job titles, job levels and company data – of B2B decision-makers subscribed to SmartBrief publications and matches it to social-platform users.

“SmartSocial allows our agency the opportunity to remove targeted risks associated with B2B advertising on a B2C platform,” said Jennifer Luker, media planner for Schafer Condon Carter, whose clients include Johnson & Johnson, the Chicago Cubs and the National Pork Board. “We see this platform as a unique way to guarantee reach of verified B2B operators in an environment familiar to them.”

SmartBrief is the leading digital media publisher of targeted business news, covering 14 vertical industries, including health care, retail, media and advertising, finance and education. Developed in exclusive partnership with leading trade associations, SmartBrief editors curate timely and essential news to keep business leaders and professionals on top of the trends shaping their industries.  

In a recent analysis by MarianaIQ, the average B2B reach through Facebook’s Custom Audiences is three percent to 10 percent. The reach of SmartSocial exceeds the industry average by six times with over 65 percent of SmartBrief subscribers matching to their social-network profiles.

To learn more about the SmartSocial product, contact, or view our 5 Tips for Optimizing Your B2B Facebook Campaigns.



Carly Chomer, SmartBrief, 202-407-7864