SmartBrief Launches Daily Business News Publication: While You Were Working (WYWW)
WASHINGTON, D.C. – SmartBrief has announced the launch of While You Were Working, a daily news service aimed at keeping busy professionals informed of the business news they may have missed while at the office.
Created to meet the growing demand for news-of-the-day content, While You Were Working SmartBrief is tailor-made for readers who are limited on time but want to stay up-to-date. The digital publication curates the day’s top news from the worlds of business, politics, pop culture, technology and beyond.
“Leveraging SmartBrief’s technology and years of editorial experience highlighting the most important industry news, WYWW updates our readers on the stories that evolved while they were at work, along with fun stories to break the ice at their next work happy hour,” said Jenna Snyder, SmartBrief’s vice president of Product Marketing.
While You Were Working cuts through the saturated news landscape to provide readers with a need-to-know business bulletin every day.
“These days, there is so much noise packaged as news that it can be hard for people to decipher which stories really matter. WYWW offers an insightful look at the events of the day and sheds some light on the stories that are actually important. Oh … and we have a bit of fun along the way,” explained Sean McMahon, editor of WYWW.
Serving nearly 6 million senior executives, thought leaders and industry professionals, SmartBrief is the leading digital media publisher of targeted business news and information by industry. By combining technology and editorial expertise, SmartBrief filters thousands of sources daily to deliver the most relevant industry news in partnership with leading trade associations, professional societies, nonprofits and corporate entities.
Charlotte Clay, SmartBrief, 717-475-6289