Industry News
1/23/2017
Mike Kalasnik/Flickr

Kroger has added shelf sensors and analytics technology at some of its stores to track grocery shoppers on their mobile devices, offer them tailored pricing on some products and call out products on their mobile shopping lists on display screens. The effort is part of the retailer's bigger "digital shelf edge" initiative, which aims to make grocery shopping more personal and bring more technology into stores, Chief Information Officer Chris Hjelm said.

Related Summaries