Women have been fighting for gender equality for decades, and they continue to fight for it in the advertising industry, writes Quantcast's Amy Vale. The "adverse effects on women's careers are being drastically downplayed," she explains, noting that those in the industry need to ask questions, listen to answers, incorporate feedback they receive and continue to document discriminatory instances to help advance meaningful equality.
Related Summaries
Senior marketers and agency executives discuss the rise of e-commerce on social media through shoppable ads and buy buttons, with SapientRazorfish's Jason Goldberg saying social can increase buying intent for later sales. Quantcast's Steven Wolfe warns retailers against going all-in on social media due to the loss of valuable first-party customer data.
Geico's new spot from The Martin Agency, in collaboration with Mattel, brings back iconic '80s cartoon rivals He-Man and Skeletor. The humorous ad sees Skeletor escape from He-Man by distracting him with information about Geico's money-saving car insurance.
Pereira & O'Dell has been selected as creative agency by Mini USA, while 360i will manage social, digital and CRM with assistance from Merkle. The automaker invests roughly $30 million in advertising per year, Kantar Media reports.
Shareen Pathak summarizes what's happened so far at Advertising Week, noting that artificial intelligence is a hot topic, as executives weigh in on its importance, relevance and risks. Data, automation and diversity of talent are also expected to take center stage this week.
Team One's Robert Holeman talks about what makes him happy in advertising and how the industry can help bridge gaps in society and become more diverse. Holeman says agencies should focus on highlighting differences in order to reach consumers in 2017.