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PepsiCo CEO Indra Nooyi worries "constantly" about the effect that Amazon has on the industry as it uses its Whole Foods acquisition to understand how consumers shop and translates those insights into consumer-centric decisions, but she foresees partnerships with the company as a way to offset that worry. "When a disrupter comes in, don't look at it as, here's someone who's going to kill your business," she said. "Think of how they're going to aid your business."

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