Mike Mozart/Flickr

Mondelez has seen annual global sales of its belVita breakfast biscuit line double to more than $600 million since launching in the US in 2012, thanks to a focus on its health qualities and portability. "We've essentially disrupted the breakfast occasion by capitalizing on macro trends sweeping the world and in the US," said Mondelez North America Chief Marketing Officer Jason Levine.

Related Summaries