Industry News
6/18/2018
Tristan Fewings/Getty Images

The CEO of coconut water brand Vita Coco is crediting strong competition in the category with helping inspire the company to achieve over $201 million in sales as of January of this year. Mike Kirban says that compared to the challenge of growing the company to this point, his next goal -- doubling the business over the next three years -- is going to be an easy task.

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