8/16/2018
Museum of Ice Cream
Kelly Sullivan/Getty Images

Colorful pop-ups like the Museum of Ice Cream, Rose Mansion and Candytopia are drawing crowds in search of new experiences and Instagram-worthy photo settings, as well as shopping. "Entertainment is going to be the new anchor. It's going to be driving traffic to the shopping centers of the future," said James Cook, JLL's retail research director.

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