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Mentions of Nike spiked 1,400% on social media Tuesday compared with Monday's totals, credited to the brand's unveiling of Colin Kaepernick as one of the ambassadors of its new "Just Do It" campaign, per a Talkwalker study. Social mentions of the brand were up 135% from a week earlier, and the most popular post, with 178,000 engagements during the study period, came from Serena Williams, who tweeted, "Especially proud to be a part of the Nike family today."

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