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Snapchat is publishing research reports titled "Retail Footprints," which break down the digital and in-store shopping habits of its users, who are 20% more likely to make mobile purchases than are those not on the platform, per Snapchat's Amy Moussavi. Insights from the report include that users who are big-box shoppers are 2.9 times more likely to be burger fans and that apparel shoppers are 2.8 times more likely to be coffee aficionados.

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