11/14/2018
Jewel Samad/AFP/Getty Images

FAO Schwarz will open its new New York City flagship at 30 Rockefeller Plaza on Friday with a focus on experiential shopping, said David Conn, CEO of ThreeSixty Brands, whose parent company owns FAO Schwarz. The retailer's signature giant keyboard will be on the floor and the ceiling, and the store will feature events, exclusive products and a baby doll adoption center.

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